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About the Role

The University of Southern California seeks a strategic, collaborative, and creative marketing leader to serve as Director of Marketing for the USC Alumni Association. This role will lead marketing strategy and operations to reach, engage, and inspire USC's broad and diverse alumni community, developing integrated, audience-centered approaches to increase awareness and participation, strengthen alumni connections, and elevate programs and opportunities.

Responsibilities

Lead day-to-day marketing operations and develop short- and long-range strategies that advance the Alumni Association priorities and alumni engagement goals.
Partner with leadership and key stakeholders to establish marketing goals, identify target audiences, and translate organizational priorities into actionable plans.
Supervise and develop assigned staff, establishing clear priorities and workflows while fostering collaboration and professional growth.
Thoughtfully leverage emerging technologies, including AI-enabled tools, to enhance marketing strategy, audience engagement, content development, and operational effectiveness while maintaining appropriate standards for accuracy, privacy, quality, and human judgment.
Plan and execute integrated marketing initiatives that promote alumni programs, events, services, and engagement opportunities across appropriate channels.
Develop and manage the Alumni Association's marketing calendar, coordinating priorities, schedules, and deadlines across multiple initiatives.
Oversee the development and distribution of marketing and promotional materials and ensure alignment with USC brand standards.
Collaborate across teams to deliver coordinated, audience-centered marketing and communications.
Use marketing data, reporting, research, and audience feedback to evaluate performance, identify trends, and inform strategy.
Leverage audience insights and segmentation to strengthen targeting, engagement, and marketing effectiveness.
Translate findings into actionable recommendations and continuously optimize marketing approaches based on results.
Stay current on evolving marketing practices, technologies, and audience engagement strategies.
Build strong, collaborative relationships across the USC Alumni Association, University Advancement, and the broader university, as well as with relevant external partners and professional networks.
Manage assigned marketing budgets and oversee vendors and external partners supporting marketing initiatives.
Provide oversight to ensure consistent and appropriate use of USC brand elements.
Represent the USC Alumni Association and university at meetings, events, and professional activities, as appropriate.
Perform other related duties as assigned or requested and fulfill applicable university responsibilities associated with the position.

Requirements

Bachelor's degree or combined experience/education as a substitute for the minimum education.
Five years of progressively responsible experience in marketing or a related field.
Thorough knowledge of marketing principles, practices, methodologies, and techniques.
Demonstrated experience developing and implementing marketing strategies, plans, and campaigns.
Strong written and verbal communication skills and creative judgment.
Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines.
Ability to build productive relationships and collaborate effectively across teams and organizational levels.

Skills

Marketing strategy
Marketing operations
Audience engagement
Content development
AI-enabled tools
Integrated marketing
Marketing planning
Marketing execution
Marketing data analysis
Audience insights
Segmentation
Brand stewardship
Budget management
Vendor management
CRM
Marketing automation
Email marketing
Digital marketing platforms
Relationship building
Stakeholder management
Team leadership

Location

University Park Campus (UPC) offices

Work Type

Hybrid

Experience Level

5 years of progressively responsible experience in marketing or a related field

Education Level

Bachelor's degree
Master's degree

Salary/Compensations

$110,000 – $118,000

Benefits

Health benefits for staff & their family with access to the renowned university medical network
Eligibility for retirement plans with employer contributions once you meet Program's eligibility
Tuition benefits for staff & their family
Free professional development online courses
Central Los Angeles location with easy access to commuter trains, buses & free tram pick up services
Discounts to football, basketball & other campus events

About the Company

The University of Southern California (USC), founded in 1880, is a leading private research university located in Los Angeles.
University Advancement is committed to fostering a diverse, equitable, and inclusive culture.
The USC Alumni Association (USCAA), within the Division of University Advancement, strengthens lifelong connections between the university and more than 500,000 alumni worldwide through programs, communications, volunteer leadership, networking opportunities, and signature events.

Equal Opportunity

University Advancement is committed to non-discrimination and equal opportunity for all, where all advancement staff and our stakeholders have the opportunity to connect, belong, and grow while supporting the University of Southern California’s mission, values, and goals.
The University of Southern California values diversity and is committed to equal opportunity in employment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy.
USC observes affirmative action obligations consistent with state and federal law.
USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety.
We provide reasonable accommodations to applicants and employees with disabilities.