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About the Role
The Intern, Product Marketing Student supports the planning, development, and execution of marketing initiatives for EQB’s credit card and deposit portfolios. This flexible, hands-on role contributes to various campaigns, customer communications, product launches, and offers, providing exposure to product marketing within a growing financial services organization.
Responsibilities
- Support the planning and execution of product marketing initiatives across credit cards and deposits, including acquisition, onboarding, engagement, usage, cross-sell, retention, and customer communications.
- Assist with campaign development from briefing through launch, coordinating inputs, creative development, timelines, reviews, approvals, and implementation.
- Help develop and proofread customer-facing marketing materials across channels such as email, digital, in-app, website, paid media, partner channels, and internal communications.
- Coordinate with internal partners, including Product, Digital, Data and Analytics, Legal, Compliance, Finance, and Operations, as well as external agency partners, to support timely and accurate delivery.
- Conduct market, competitor, and customer research and summarize findings to support product positioning, value propositions, campaign planning, and optimization.
- Assist with campaign tracking and reporting by gathering results, organizing data, and identifying initial insights, trends, and opportunities.
- Support customer journey and test-and-learn initiatives intended to improve marketing effectiveness and the customer experience.
- Help maintain project plans, marketing calendars, status updates, campaign documentation, and approval records.
- Assist with budget administration, including invoice coordination, expense tracking, and reconciliation.
- Prepare presentations, meeting materials, and updates for Product Marketing leaders and cross-functional partners.
- Provide general support across the Product Marketing team and take on additional assignments based on evolving business priorities.
Requirements
- Currently enrolled in a post-secondary program in Marketing, Business, Commerce, Communications, or a related field, with eligibility to participate in a co-op work term.
- Proficiency with Microsoft Office, particularly PowerPoint, Excel, Word, and Outlook.
- Strong written and verbal communication skills, including careful proofreading and attention to detail.
- Strong organization, time management, and project coordination skills, with the ability to manage multiple assignments and deadlines.
- Analytical and problem-solving skills, with an interest in using customer, market, and performance information to support decisions.
- Curiosity about marketing, customer behaviour, financial services, and digital products.
- Collaborative and comfortable working with different teams and stakeholders.
- Proactive, adaptable, and willing to learn in an environment where priorities may change.
- Previous marketing, communications, project coordination, or financial services experience is an asset but not required.
- All candidates considered for hire must successfully complete a criminal background check and credit check.
Skills
- Microsoft Office
- PowerPoint
- Excel
- Word
- Outlook
- Written communication
- Verbal communication
- Proofreading
- Attention to detail
- Organization
- Time management
- Project coordination
- Analytical skills
- Problem-solving skills
- Marketing
- Customer behaviour
- Financial services
- Digital products
Location
- Toronto, ON
Work Type
- Hybrid
- Co-op work term
Experience Level
- Student
- Intern
Education Level
- Post-secondary program in Marketing, Business, Commerce, Communications, or a related field
Benefits
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
About the Company
- EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™.
- EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
- At EQ, we're remaking banking so every Canadian gets ahead, every day.
- Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions.
- We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.
- We're driven to help reshape how banking works for Canadians and the businesses that power our economy.
Equal Opportunity
- EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported.
- We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives.
- We’re equally committed to supporting your growth, both professionally and personally.
- We provide a barrier‑free recruitment process and work environment.
- If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
- As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team.