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About the Role
Caraway Home is seeking an experienced Brand Marketing leader for an interim role from November 1, 2026, through April 30, 2027. This hands-on leadership position will oversee the Brand Marketing team's daily operations, manage external agency relationships, and ensure cross-functional execution, reporting directly to the CMO. The ideal candidate can quickly integrate into the existing team, provide strategic oversight, and ensure a smooth transition.
Responsibilities
- Manage day-to-day operations of the Brand Marketing team.
- Provide strategic oversight and decision-making support on budget, timelines, people management, prioritization, GTM execution, and cross-functional decisions.
- Manage the relationship with external PR and communications agency and contractor(s).
- Provide strategic input on press materials, ensuring alignment with brand positioning.
- Support the partnership funnel, including vetting inbound opportunities and providing marketing guidance.
- Provide retail marketing guidance and support to the Wholesale team for programs with Crate & Barrel, Target, and Walmart.
- Support the flow of information and plans across teams to ensure deadlines are met.
- Ensure ongoing work aligns with existing brand guidelines and voice.
- Partner with the CMO on performance management needs and share flags early.
- Provide regular updates to the CMO on team status, key wins, and risks.
Requirements
- 8+ years of progressive Brand Marketing experience, including people management, ideally with time spent managing managers.
- Demonstrated experience leading a brand marketing function end-to-end, including budget ownership, GTM execution, and cross-functional orchestration.
- Experience managing external PR/communications agencies and contributing to press strategy and materials.
- Experience with wholesale/retail marketing programs, ideally with major retail partners.
- Strong judgment on when to escalate vs. decide, with a track record of partnering effectively with senior leadership.
- Excellent written and verbal communication skills, with experience delivering concise, structured status updates to executive stakeholders.
- Comfortable stepping into an existing team and operating rhythm quickly, with minimal ramp-up time.
- Experience with performance management and providing coaching/feedback to direct reports.
Skills
- Brand Marketing
- Team Management
- Budget Management
- Go-to-Market Execution
- Cross-functional Orchestration
- PR & Communications Management
- Partnership Management
- Retail Marketing
- Strategic Planning
- Performance Management
- Executive Communication
Location
- Remote
Work Type
- Temporary Employee
- Full-time
Experience Level
- Senior
- 8+ years
Salary/Compensations
- $156,000 - $180,000 per year
Benefits
- Medical, Dental & Vision Plans
- 401(k) benefits with company 3% match
About the Company
- Caraway Home is a company focused on brand marketing.
Equal Opportunity
- Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.