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About the Role
The Generative AI Artist creates images and sequences to support all project stages, including visual direction, pitches, previs, IP development, and final shots. This role extends the capabilities of compositing, 3D, real-time, and art direction teams by exploring creative directions earlier and delivering production-ready imagery. It requires a strong creative eye and technical rigor within the Toronto Ads, Post & AI department.
Responsibilities
- Build and maintain ComfyUI workflows, combining multiple models.
- Train LoRAs on image and video models and prepare datasets.
- Test new models methodically and select the appropriate tool.
- Deliver professional-quality visuals quickly and consistently.
- Generate visual directions, lookframes, key visuals, animatics, and final shots.
- Think in cinematic terms, considering framing, lens choice, lighting, camera movement, and editing rhythm.
- Use AI to explore, iterate, and propose creative possibilities.
- Ensure images support the story, visual language, and project consistency.
- Maintain consistency of characters, products, and visual worlds across shots.
- Ensure work is reproducible by saving workflows and documenting model versions.
- Deliver outputs in formats usable by compositing, 3D, and finishing teams.
- Use live-action plates, on-set capture, or mocap data to guide generation.
- Explore generative 3D techniques like Gaussian Splatting and image-to-3D.
- Track and report credit and compute usage.
- Collaborate with art directors, supervisors, producers, and artists.
- Clearly explain AI capabilities, limitations, and costs to producers and clients.
- Be comfortable stating when AI is not the right solution.
- Respect copyright, consent requirements, and commercial licensing terms.
- Protect the confidentiality of client materials.
- Stay current with advancements in generative AI.
- Document methods and contribute to the internal library of workflows and references.
- Train artists from other departments and contribute to the AI culture.
Requirements
- Portfolio demonstrating strong taste and visual judgment, including composition, lighting, style, and storytelling.
- Artistic background in illustration, photography, concept art, compositing, motion design, cinematography, or a related discipline.
- Strong proficiency with ComfyUI and the ability to build custom workflows and graphs.
- Experience training LoRAs and preparing datasets.
- Proficiency with at least two video-generation models and several image-generation models.
- Strong understanding of generative model strengths and limitations.
- Understanding of VFX workflows and advertising production constraints.
- Proficiency in Photoshop.
- Foundational compositing skills are strongly preferred.
- Proficiency in both French and English, spoken and written.
Skills
- ComfyUI
- LoRA training
- Image generation models
- Video generation models
- Photoshop
- Compositing
- Visual direction
- Cinematic thinking
- Generative 3D techniques
- Gaussian Splatting
- Image-to-3D
Location
- Toronto
Work Type
- Hybrid
- Contract
Experience Level
- Mid-level
Salary/Compensations
- CAD 109000 - CAD 159000
Benefits
- Sick/personal days
- Group Insurance
- Access to Dialogue online support
- Employee Assistance Program (EAP)
About the Company
- Rodeo FX is a high-end creative company offering services in visual effects, advertising, animation, and experiential.
- Nominated for 3 Emmy® Awards for its work on Stranger Things season 4, The Witcher season 2 and Foundation season 1.
- An independent, Oscar®-winning company with close to 800 artists.
- The Ads & Experiences department brings innovative projects to life with attention to detail and a high calibre creative product.
- Rodeo FX values creativity, storytelling, and collaboration.
Equal Opportunity
- At Rodeo FX, diversity is a core value. We’re committed to creating an inclusive, equitable workplace where different perspectives are embraced.
- Every team member brings unique insight that strengthens our creativity, challenges our thinking, and helps us deliver better work.