Director of Programmatic Partnerships - NYC (Publicis) at Atmosphere TV | NY, US | Rezi

Director of Programmatic Partnerships - NYC (Publicis) at Atmosphere TV

Director of Programmatic Partnerships - NYC (Publicis)

Atmosphere TV · NY, US

1 months ago

Director of Programmatic Partnerships - NYC (Publicis)

Atmosphere TV · NY, US

a month ago
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About the Role

Atmosphere is seeking a Director of Programmatic Partnerships to join its National Ad Sales team in New York. This role focuses on selling programmatic access for TV, CTV & DOOH advertising across a network of over 60,000 US venues. The ideal candidate is a self-starter with a proven track record in programmatic media and excels at building relationships.

Responsibilities

  • Execute strategic programmatic sales plans to achieve and exceed revenue targets.
  • Own Atmosphere’s programmatic relationship with Publicis Groupe in the US, serving as the primary point of contact across Publicis Media agencies, PMX, and Epsilon.
  • Build and execute a holding-company-level strategy to grow Atmosphere’s share of Publicis programmatic spend through PMP, PG, and preferred-partner deal structures.
  • Develop multi-level relationships across Publicis investment, activation, and client-facing teams to drive brand-level adoption of Atmosphere inventory.
  • Work in lockstep with Atmosphere’s New York-based Publicis direct sales team to align on account strategy, client priorities, and deal pipeline.
  • Manage and grow existing programmatic partnerships while identifying and cultivating new opportunities.
  • Utilize a data-driven approach to analyze performance, identify trends, and optimize campaigns.
  • Drive revenue growth through Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.
  • Provide expert consultation to clients and agencies on programmatic strategies and best practices.
  • Collaborate with internal teams (ad operations, product, marketing) to ensure seamless campaign execution and delivery.
  • Prepare and deliver compelling presentations and proposals to clients and stakeholders.
  • Maintain a strong understanding of the evolving programmatic landscape, including CTV, Linear, and Digital advertising.
  • Manage a large book of business across a variety of clients and agency accounts.
  • Independently lead projects from conception to completion, ensuring timely and successful outcomes.
  • Utilize Salesforce, Excel, and PowerPoint to manage accounts, analyze data, and create presentations.
  • Effectively communicate technical concepts to both technical and non-technical audiences.

Requirements

  • 8+ years of experience in programmatic sales or strategy at a premium ad-tech publisher, DSP, SSP, or agency.
  • Established relationships within Publicis Groupe (Publicis Media agencies, Publicis Media Exchange, and/or Epsilon) and a working knowledge of its programmatic buying structure and processes is strongly preferred.
  • Proven track record of earning, retaining, and growing revenue across various inventory ad formats, devices, and screens, as well as buying models (PMP, PG).
  • Strong understanding of SSPs, DSPs, and the broader programmatic ecosystem.
  • Exceptional verbal, written, presentation, and communication skills.
  • Highly analytical, strategic thinker, and problem solver with strong attention to detail.
  • Ability to take a data-driven and consultative approach to maximizing revenue.
  • Excellent interpersonal and organizational skills.
  • High degree of drive and self-motivation.
  • Self-starter, comfortable working in a fast-paced, growing environment.
  • Pragmatic and able to balance short and long-term needs.
  • Team player with the ability to communicate and translate technical concepts clearly and concisely.
  • Comfortable supporting a large book of business across a wide variety of clients and agency accounts.
  • Ability to thrive in a team-oriented startup environment.
  • Ability to work independently with internal and external teams to make decisions and maintain forward momentum.
  • Familiarity with Salesforce, Excel, and PowerPoint.
  • Strong understanding of Programmatic and its role across CTV, Linear and Digital advertising.
  • Analytical and process-oriented.

Skills

  • Programmatic sales
  • Programmatic strategy
  • Ad-tech
  • Publisher sales
  • DSP
  • SSP
  • Agency sales
  • Publicis Groupe relationships
  • Programmatic buying structure
  • Programmatic processes
  • Revenue growth
  • PMP deals
  • PG deals
  • SSPs
  • DSPs
  • Programmatic ecosystem
  • Verbal communication
  • Written communication
  • Presentation skills
  • Analytical thinking
  • Strategic thinking
  • Problem-solving
  • Attention to detail
  • Data-driven approach
  • Consultative approach
  • Interpersonal skills
  • Organizational skills
  • Self-motivation
  • Salesforce
  • Excel
  • PowerPoint
  • Technical communication
  • CTV advertising
  • Linear advertising
  • Digital advertising

Location

  • New York, NY

Work Type

  • Onsite
  • Full-time

Experience Level

  • 8+ years

Salary/Compensations

  • $140,000 - $180,000 + Commission

Benefits

  • Competitive base + commission structure
  • Company Equity
  • Company 401(k) with employer matching
  • Competitive insurance plans
  • Flexible Time Off Policy

About the Company

  • Atmosphere is a company with a network of 60,000+ venues across the US, offering advertising opportunities.