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About the Role

The Senior Marketing Manager will serve as the primary strategic marketing partner for Joint Venture practices, developing tailored growth strategies and providing hands-on support to drive visit growth, new client acquisition, and retention. This role partners closely with practice and Operations leaders to translate data into actionable recommendations, coordinate cross-functional execution and identify scalable growth opportunities.

Responsibilities

Serve as the primary strategic marketing partner for a portfolio of 35+ veterinary hospitals
Lead high-touch partner relationships with a high level of responsiveness, strategic guidance and follow-through
Develop tailored growth plans based on practice goals, capacity, business performance, competitive landscape and local market opportunities
Identify opportunities to increase visits, acquire new clients and improve retention through marketing, digital acquisition, client experience and operational levers
Translate performance data into clear recommendations, priorities, KPIs and measurable action plans
Collaborate with hospital teams, provide training and support, and monitor program effectiveness to drive desired outcomes
Coordinate cross-functional marketing resources, vendors and internal partners to move initiatives from strategy through implementation and measurement
Identify successful strategies and best practices that can be scaled across the JV portfolio and broader organization
Monitor and optimize performance to ensure ROI and key performance metrics are met

Requirements

Bachelor’s degree required
5+ years of experience in marketing, account management, business consulting, client success, or a related field
2+ years of digital marketing experience (SEO, SEM, email marketing and social media)
Experience developing and executing marketing strategies for multi-location, healthcare, veterinary, dentistry, or other physician-centric/service-based organizations strongly preferred
Self-motivated, proactive and able to independently manage multiple complex projects
Team-oriented and collaborative, with strong problem-solving skills
Comfortable working in a fast-paced, entrepreneurial environment with accelerated growth
Extremely organized with a strong attention to detail
Exceptional interpersonal skills – building strong relationships a must!
Strong understanding of digital marketing, including SEO, SEM, Google Ads, websites, local search, online booking, social media and email marketing
Ability to analyze marketing and business performance, identify high-impact opportunities, and connect recommendations to measurable business outcomes
Reverence for the veterinary profession and commitment to supporting patient and client care

Skills

Digital marketing
SEO
SEM
Google Ads
Websites
Local search
Online booking
Social media
Email marketing
Marketing strategy development
Client relationship management
Data analysis
Performance monitoring
Cross-functional collaboration

Location

Remote option available
Denver, CO (if residing within 50 miles, 2xs a week in-office required)

Work Type

Remote
Hybrid

Experience Level

5+ years of experience in marketing, account management, business consulting, client success, or a related field
2+ years of digital marketing experience

Education Level

Bachelor's degree

Salary/Compensations

$90,000—$100,000 USD

Benefits

Medical benefits
Dental benefits
Vision benefits
Vacation
Sick leave
401(k)
Bonus and incentive compensation
Paid sick leave
Health emergency leave

About the Company

Western Veterinary Partners (WVP) is a people-centric veterinary support organization focused on supporting veterinary practices and the professionals who care for pets and their families.
WVP is a private equity-backed company that acquires, invests in, and supports veterinary practices and animal hospitals throughout the Western United States.
WVP is a highly acquisitive organization focused on continued growth and expansion into new markets and states.
Following an acquisition, WVP partners with veterinary hospitals by providing proven non-clinical business support services, allowing our doctors and hospital teams to focus on delivering exceptional patient care.
WVP is backed by Tyree & D'Angelo Partners (TDP), a Chicago-based private equity investment firm that partners with lower middle market businesses to drive long-term growth and operational excellence.
Western Veterinary Partners (WVP) owns and operates a rapidly growing portfolio of 350+ general veterinary practices across the U.S.

Equal Opportunity

Western Veterinary Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, pregnancy, childbirth or related conditions, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Western Veterinary Partners is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in the job application process.