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About the Role

We are seeking a strategic, growth-focused, and operational Vice President of E-Commerce & Digital Growth to lead the global digital footprint for a newly acquired luxury brand. You will own the full DTC P&L, oversee digital marketing strategy, manage the e-commerce tech stack, and optimize the end-to-end customer journey. You will bridge performance marketing and brand storytelling, partnering closely with Creative, Brand Marketing, and Social Media teams to build high-converting, asset-rich digital campaigns. You will scale customer acquisition, deepen brand loyalty through CRM, and lead a high-performing digital team.

Responsibilities

• Full financial accountability for the direct-to-consumer e-commerce business across North America ($18M+) and the UK ($2M+), driving top-line revenue, gross margin, and bottom-line profitability.
• Manage the brand's largest marketing budget, allocating performance spend dynamically across paid search, paid social, affiliate, display, and emerging channels to achieve target MER and ROAS.
• Oversee localized e-commerce strategies for international growth.
• Oversee website architecture, site performance, UX/UI, site search, product taxonomy, and checkout flows to maximize conversion rate (CVR) and average order value (AOV).
• Evaluate, integrate, and manage our digital technology stack (e-commerce platform, PIM, OMS, search/merchandising tools, personalization engines, analytics, and third-party apps).
• Collaborate with logistics, customer service, and inventory planning teams to ensure optimal product availability, streamlined fulfillment, and premium unboxing experiences.
• Define the overarching strategy across performance channels (Meta, Google, Pinterest, TikTok, Affiliate) and retention streams (Email, SMS, Direct Mail).
• Work in lockstep with the Creative and Social Media teams to establish a continuous pipeline of high-converting visual assets, copy, and video content tailored to performance channels.
• Partner with Merchandising and Product Design to translate seasonal collection launches into compelling digital site takeovers and digital campaigns.
• Lead customer segmentation, lifecycle marketing, and retention initiatives to drive repeat purchase frequency and Customer Lifetime Value (LTV).
• Establish robust reporting dashboards tracking core digital KPIs (CAC, LTV, CVR, AOV, MER, bounce rates, churn).
• Translate data into clear strategic action items.
• Manage and mentor a cross-functional digital team spanning site merchandising, performance marketing, CRM, and digital design.
• Partner with Retail and Wholesale leadership to ensure cohesive product storytelling, pricing parity, and unified brand campaigns.

Requirements

• 8–12+ years of progressive leadership experience in DTC e-commerce and performance marketing within luxury, fashion, home decor, or premium lifestyle brands.
• Track record managing a $20M+ DTC P&L with proven ability to scale revenue profitably.
• Deep experience in the US market, with international/UK e-commerce experience preferred.
• Deep operational knowledge of modern e-commerce platforms (Shopify Plus, Salesforce Commerce Cloud, etc.), enterprise CRM/email platforms (Klaviyo, Iterable), and analytics suites (GA4, Triple Whale, Northbeam).
• Hands-on expertise managing multi-million dollar performance budgets across paid media, search, and retention channels.
• Strong visual sense and brand affinity; ability to provide constructive feedback to creative teams while maintaining strict performance goals.
• Expert in financial modeling, attribution, cohort analysis, and data-driven decision-making.
• Outstanding communication skills.

Skills

• E-commerce
• Digital Marketing
• P&L Management
• Performance Marketing
• CRM
• Paid Search
• Paid Social
• Affiliate Marketing
• Email Marketing
• SMS Marketing
• UX/UI Optimization
• Data Analysis
• Team Leadership
• Financial Modeling
• Attribution Analysis
• Cohort Analysis

Location

• New York, NY

Work Type

• Hybrid
• Remote

Experience Level

• 8-12+ years

Salary/Compensations

• $170k-$180k

Benefits

• Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
• 401(k) Retirement Savings Plan with company match
• Generous Paid Time Off (PTO) and paid holidays
• Flexible Fridays with shortened hours during both Summer and Winter seasons
• Tax-free commuter benefits
• Exclusive employee merchandise discounts

About the Company

• American Exchange Group is a multi-brand consumer goods and fashion accessories company (~500 employees) headquartered in Midtown Manhattan.
• Our portfolio includes iTouch, Armitron Connect, Aerosoles, and Jonathan Adler.
• We're investing heavily in modern IT infrastructure, AI-driven automation, and a Microsoft-centric technology stack to support our brands' growth.