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About the Role
As Marketing Manager, you will build a consistent brand across a group of businesses with diverse histories, customers, and specialties, while preserving each division's unique value. Reporting to the CEO and CRO, you will lead a small team, manage agencies and suppliers, and translate divisional priorities into growth-supporting campaigns, content, events, and customer experiences. Your work will encompass building envelopes, manufactured products, heritage metalwork, and energy solutions across various Triumph Group companies.
Responsibilities
- Review brands, websites, and materials across all divisions, then lead a practical rollout of shared standards, templates, and messaging.
- Turn business priorities into marketing plans with clear audiences, messages, timelines, and budgets, then deliver campaigns and use results to improve future work.
- Own website content priorities and coordinate site improvements or rebuilds, SEO, paid search, social media, and email with internal contributors and agency specialists.
- Work with sales to define useful leads, capture them in Salesforce, route them to the right division, and report on resulting opportunities and conversions.
- Manage trade shows, plant tours, showroom events, and product launches from planning through follow-up, including booth design, suppliers, staffing, budgets, and lead capture.
- Oversee brochures, presentations, product sheets, and case studies, and support RFP, RFQ, and prequalification submissions with company profiles, project examples, and team bios.
- Coordinate specifier engagement, lunch-and-learns, and continuing education presentations, and make good use of associations, sponsorships, trade media, PR, and award submissions.
- Brief designers, direct photography and video, oversee print production, and maintain an organized asset library teams can easily use.
- Set priorities for and coach your team, help identify hiring needs, manage agency and supplier performance, and monitor approved spending.
- Give leadership concise weekly project updates and a monthly report on spending, campaign results, lead quality, and pipeline contribution, with clear recommendations for next steps.
Requirements
- At least 5 years of B2B marketing experience, including 2 years leading people, agencies, or both.
- Understanding of long sales cycles and buyers like contractors, specifiers, property managers, institutions, and government.
- Experience leading a rebrand or brand rollout across multiple businesses, divisions, or locations.
- Managed campaigns and events from planning through follow-up.
- Practical CRM experience with campaign tracking, lead routing, and conversion reporting (Salesforce, HubSpot, or similar).
- Hands-on experience with website content or rebuilds.
- Sufficient SEO knowledge to brief and assess an agency.
- Confidence running paid search, social, and email using GA4 or equivalent analytics.
- Proficiency with Microsoft Office.
- Proficiency with a project management platform.
- Sufficient Adobe Creative Suite knowledge to review and mark up artwork.
- You spot what's blocking a project early, raise it, and bring a practical fix so the work keeps moving.
- You coach your team to the standard and help them build confidence, rather than quietly redoing their work, and you pass the credit to them when it goes well.
- You hold every division to the same brand standard, and you make it easy for teams and partners to use it consistently.
- You write clearly, turn technical information into plain customer value, and stay organized while juggling several brands and priorities at once.
Skills
- B2B marketing
- Team leadership
- Agency management
- Brand management
- Campaign management
- Event management
- CRM
- Salesforce
- HubSpot
- Website content management
- SEO
- Paid search
- Social media marketing
- Email marketing
- Google Analytics (GA4)
- Microsoft Office
- Project management
- Adobe Creative Suite
- Construction industry
- Building products industry
- Manufacturing industry
- Architecture industry
- French language
- Google Ads
- Google Analytics
- PMP certification
- CAPM certification
Location
- Greater Toronto Area
Work Type
- Full-time
- Regular local travel
Experience Level
- 5 years of B2B marketing experience
- 2 years leading people or agencies
Salary/Compensations
- $80,000 to $110,000
Benefits
- Participate in bonus plan
- Health and dental benefits
About the Company
- Triumph Group of Companies is a diversified construction and infrastructure services organization supporting projects across multiple sectors.
- We provide specialized services in roofing, waterproofing, cladding, energy, restoration, and glazing, ensuring comprehensive care of building envelopes and infrastructure.
- Our culture is built on safety, accountability, teamwork, and consistent standards across all divisions.
- We value people who take ownership, communicate directly, and help move work forward.
- This role helps make sure the quality of our marketing reflects the quality of our work.