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About the Role
This role owns the end-to-end marketing operations for the Walmart MoneyCard program, a flagship consumer product. The position directly impacts revenue performance and involves leading Hispanic marketing initiatives, requiring advanced Spanish fluency and cultural competency.
Responsibilities
- Own end-to-end marketing operations for the Walmart MoneyCard program, ensuring integrated campaign delivery, timelines, and quality.
- Lead Hispanic marketing initiatives, reviewing copy for cultural relevance, briefing agencies, and presenting in Spanish as needed.
- Drive daily campaign planning, including project kick-off, budget planning, vendor management, creative briefs, approvals, and performance tracking.
- Coordinate cross-functional teams to define marketing objectives, align on requirements, and execute campaigns.
- Monitor campaign performance and deliver reports with actionable insights tied to revenue outcomes.
- Own project budgets and expenses, tracking ROI across all programs.
- Manage vendor and agency relationships, overseeing SLAs and resolving issues.
- Maintain accurate documentation of marketing processes, workflows, data requirements, and technology configurations.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of marketing experience with a focus on retail marketing, campaign management, digital marketing, and CRM platforms.
- Advanced Spanish proficiency (written and spoken) for reviewing copy, briefing agencies, and internal communication.
- Proven track record of successful project management, cross-functional collaboration, and process improvement in a fast-paced environment.
- Strong analytical skills with the ability to interpret data, measure marketing mix, and drive ROI-focused decisions.
- Experience managing external agency relationships and vendor SLAs.
- Proficiency with Microsoft 365 Apps & Services, iProcurement, and Jira.
- Ability to work independently and manage multiple priorities with minimal direction.
- Ability to work in the U.S. without sponsorship.
- Ability to meet the location requirement.
Skills
- Advanced Spanish fluency
- Cultural competency
- Project management
- Cross-functional collaboration
- Process improvement
- Analytical skills
- Data interpretation
- Marketing mix measurement
- ROI-focused decision making
- Vendor management
- Agency management
- Microsoft 365 Apps & Services
- iProcurement
- Jira
Location
- Los Angeles, CA (West LA)
Work Type
- Structured hybrid
- Regular
Experience Level
- 5+ years of marketing experience
Education Level
- Bachelor's degree in Marketing, Business Administration, or a related field
Salary/Compensations
- $105,500 to $157,400 per year
About the Company
- Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates.
- Green Dot Corporation values diversity and strives for fair and inclusive hiring practices.
Equal Opportunity
- Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates.
- If you require a reasonable accommodation during any part of the application or interview process, we encourage you to let us know.
- We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity.
- Our goal is to support every applicant in showcasing their talents and potential.
- At Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices.
- All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship.