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About the Role

The Director of Growth & E-Commerce is the accountable commercial leader for digital revenue, profitability, and the end-to-end practitioner and consumer experience across Premier Research Labs (PRL) and Quantum Nutrition Labs (QNL). This leader builds and continuously improves an integrated digital growth engine spanning acquisition, education, product discovery, conversion, merchandising, retention, subscription and reorder, marketplaces, technology, and analytics. The role advances PRL's mission of transforming global wellness through extraordinary quality and extraordinary innovation, empowering practitioners, patients, and health-conscious consumers to achieve optimal health and vitality within a united community.

Responsibilities

Own the integrated digital growth strategy, annual operating plan, revenue forecast, and performance roadmap across PRL and QNL.
Manage the digital revenue plan, channel economics, operating budget, agency investments, and contribution-margin performance.
Build bottom-up monthly and quarterly forecasts and partner with Finance, Sales, Operations, and Supply Chain on demand planning, inventory readiness, launch assumptions, promotional volume, and variance management.
Develop clear prioritization frameworks that balance customer and practitioner impact, financial return, strategic fit, regulatory requirements, technical feasibility, and organizational capacity.
Own the PRL website experience as both a commercial platform and a trusted practitioner engagement destination.
Build and continually improve the PRL Education Center.
Create a repeatable content-activation model that converts long-form education into compliant short-form content.
Use practitioner behavior, search, content consumption, account, and purchase data to improve personalization, education-to-commerce pathways, product adoption, engagement, and long-term practitioner loyalty.
Partner with Practitioner Marketing, Sales, Clinical Education, Product Marketing, Customer Service, Regulatory, and Technology to strengthen PRL's digital experience.
Own the commercial performance and customer experience of the QNL website.
Bring QNL's Active Longevity positioning to life through need-based education, routines, bundles, recommendations, and journeys.
Continuously improve navigation, onsite search, collection pages, landing pages, product detail pages, cart, checkout, account and subscription portals, post-purchase experiences, mobile usability, accessibility, and site speed.
Integrate customer feedback, support contacts, reviews, surveys, onsite search data, heatmaps, and session behavior into the digital roadmap.
Own the strategy and economics of digital customer acquisition across paid search, paid social, affiliate, referral, SEO, and other approved performance channels.
Ensure acquisition plans align with brand priorities, product launches, claims guidance, inventory availability, gross margin, promotional strategy, and customer economics.
Partner with Creative, Brand, Clinical Education, and Regulatory to develop compliant, audience-specific landing experiences and content.
Coordinate with the Director of Strategic Partnerships on digitally activating external partnerships.
Build and maintain a prioritized, hypothesis-driven conversion optimization roadmap across the full funnel.
Establish sound testing practices with defined hypotheses, guardrails, success measures, documented learning, and clear decisions.
Reduce friction and increase trust through stronger mobile UX, page performance, product clarity, social proof, ratings and reviews, transparent offers, checkout simplicity, and compliant trust signals.
Use personalization and automation responsibly to improve relevance and operational efficiency.
Own lifecycle strategy across CRM, email, SMS, onboarding, education, replenishment, cross-sell, win-back, reactivation, and ongoing engagement.
Develop behavior- and need-based journeys that improve repeat purchase, reorder, retention, purchase frequency, engagement, and lifetime value.
Own the QNL subscription experience and economics.
Evaluate and develop compliant loyalty and referral programs.
Own Amazon and approved marketplace strategy as integrated commercial channels.
Maintain best-in-class digital shelf execution across titles, attributes, imagery, keyword indexing, product detail content, ratings and reviews, and brand-store experiences.
Monitor pricing integrity, unauthorized seller risk, channel conflict, chargebacks, shortages, fees, and marketplace policy changes.
Set clear strategies, scopes, service levels, and performance expectations for marketplace agencies and partners.
Lead digital merchandising and promotional planning.
Determine how products, routines, bundles, subscriptions, seasonal priorities, education, and launches should be presented across each digital channel and audience.
Ensure every promotion has a defined business objective, target audience, inventory plan, margin guardrail, measurement approach, and post-event assessment.
Own digital launch readiness, including content, claims approvals, catalog setup, tracking, site stability, inventory availability, customer-service preparation, and post-launch performance review.
Own the e-commerce and growth technology roadmap.
Partner with Technology and vendors to maintain platform stability, data quality, security, privacy, accessibility, integration reliability, and readiness for major launches and commercial moments.
Build business cases and requirements for new tools and capabilities.
Manage development, media, CRO, SEO, marketplace, and other external partners against clear scopes, budgets, service levels, deliverables, and performance outcomes.
Establish a single, trusted digital performance dashboard and operating cadence.
Translate data into concise leadership narratives that identify what happened, why it happened, risks and opportunities, recommended actions, owners, and expected business impact.
Track leading and lagging indicators such as digital revenue, contribution margin, sessions, new customers and practitioners, CAC, MER/ROAS, conversion rate, AOV, revenue per visitor, repeat purchase, retention, subscription attach and churn, LTV, promotion incrementality, Amazon profitability, SKU productivity, content engagement, site performance, and customer satisfaction.
Conduct monthly business reviews, explain material variances transparently, diagnose root causes, and implement course corrections with urgency and accountability.
Ensure digital content, product claims, testimonials, reviews, promotions, and customer journeys comply with applicable FDA, FTC, privacy, accessibility, and company requirements.
Maintain disciplined review and approval workflows while improving speed through clear briefs, early alignment, reusable standards, and accurate source documentation.
Protect PRL's Quality Without Compromise standard and both brands' credibility by refusing growth tactics that create misleading expectations, erode practitioner trust, or place short-term revenue ahead of long-term reputation.
Serve as the digital connector across Brand, Practitioner Marketing, Product Marketing, Clinical Education, Creative, Sales, Strategic Partnerships, Operations, Supply Chain, Finance, Customer Service, Quality, Regulatory, Technology, and external partners.
Establish clear briefs, decision rights, priorities, owners, timelines, dependencies, and performance expectations.
Build the capabilities, processes, agency model, and future team structure required for the next stage of profitable digital growth.
Hire, coach, develop, and hold team members accountable as the organization expands.
Model servant leadership by removing barriers, inviting constructive challenge, sharing credit, addressing problems directly, and creating an environment where people can do extraordinary work together.
Perform other responsibilities reasonably assigned in support of company priorities and business needs.

Requirements

8+ years of progressive experience in e-commerce, digital growth, or digital commerce, including at least 3 years leading teams, agencies, or a significant commercial function.
Demonstrated success owning digital revenue, budgets, forecasts, and profitability for a DTC, health and wellness, dietary supplement, healthcare, or CPG business; multi-brand or omnichannel experience strongly preferred.
Broad command of acquisition, CRO, digital merchandising, lifecycle marketing, subscription, marketplaces, content-to-commerce, analytics, and customer experience.
Experience managing modern e-commerce platforms, analytics and attribution tools, CRM/email/SMS systems, subscription technology, testing platforms, and development or agency partners.
Strong financial and analytical judgment, including comfort with contribution margin, CAC, payback, LTV, cohort performance, forecasting, promotion incrementality, and SKU/channel economics.
Working knowledge of dietary supplement advertising and claims considerations, including the importance of FDA/FTC compliance and disciplined Quality and Regulatory review.
Proven ability to translate complex science, education, and product differentiation into clear, trustworthy, high-converting digital experiences.
Strong written, verbal, and executive communication skills, with the ability to turn complex data into priorities and decisions.
Owner's mindset: accepts accountability for outcomes, communicates risks and variances early, and follows through on commitments.
Strategic builder: creates structure from ambiguity and can move fluidly between long-range strategy and hands-on execution.
Quality-centered judgment: protects accuracy, compliance, brand credibility, and practitioner and consumer trust at every stage.
Collaborative influence: aligns leaders and teams without relying solely on formal authority and treats cross-functional partners with respect.
Continuous improvement: tests thoughtfully, learns quickly, challenges assumptions with evidence, and scales what works.
Servant leadership: develops people, removes obstacles, listens well, shares knowledge, and puts the mission and team ahead of personal credit.
Mission connection: is energized by helping practitioners, patients, and health-conscious consumers pursue optimal health and vitality.

Skills

E-commerce
Digital Growth
Digital Commerce
Digital Revenue Management
Profitability Management
Customer Experience
Acquisition Strategy
Conversion Rate Optimization (CRO)
Digital Merchandising
Lifecycle Marketing
Subscription Management
Marketplace Management
Content-to-Commerce Strategy
Analytics
E-commerce Platforms
Analytics Tools
Attribution Tools
CRM Systems
Email Marketing
SMS Marketing
Subscription Technology
Testing Platforms
Financial Analysis
Forecasting
Regulatory Compliance (FDA/FTC)
Communication Skills
Executive Communication
Strategic Planning
Team Leadership
Cross-functional Collaboration
Problem-Solving
Continuous Improvement
Servant Leadership

Location

Remote

Work Type

Full-time

Experience Level

Director
8+ years experience
3+ years leadership experience

About the Company

Premier Research Labs (PRL) and Quantum Nutrition Labs (QNL) are dedicated to transforming global wellness through extraordinary quality and innovation.
PRL empowers practitioners, patients, and health-conscious consumers to achieve optimal health and vitality within a united community.
QNL focuses on an Active Longevity positioning for health-conscious consumers.