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About the Role
You'll join Kiplinger, a respected personal finance brand, to accelerate growth by forging value-driven partnerships across the personal finance ecosystem. This role manages strategic partnerships to expand market reach and revenue, partnering with sales, marketing, and product teams to launch co-marketing campaigns, referral programs, and joint ventures.
Responsibilities
- Formulate and execute a comprehensive partnership strategy aligned with core marketing and growth objectives.
- Identify and secure strategic alliances with complementary financial technology providers and industry leaders.
- Manage high-value partner relationships to serve as the primary contact for long-term growth initiatives.
- Structure co-marketing campaigns, referral programs, and joint ventures to expand recurring revenue streams.
- Coordinate cross-functionally with sales, marketing, and product teams to integrate partner solutions smoothly.
- Track key performance metrics using CRM platforms to deliver actionable insights to leadership.
- Represent Kiplinger at industry events.
Requirements
- Background in partnership development, B2C marketing, or strategic alliances in personal finance or digital media.
- Familiarity with referral models, co-selling, API integrations, and partnership-driven distribution strategies.
- Experience utilizing CRM and partner management software to track partner engagement and campaign success.
- Strong communication abilities to negotiate mutually beneficial agreements and structure clear operational terms.
- Analytical capabilities to evaluate return on investment, track lead generation, and optimize campaign performance.
- Strategic approach to organizing partner onboarding, training resources, and co-branded marketing launches.
Skills
- CRM
- Partner management software
- B2C marketing
- Strategic alliances
- Referral models
- Co-selling
- API integrations
- Partnership-driven distribution strategies
- Communication
- Negotiation
- Analytical capabilities
- ROI evaluation
- Lead generation tracking
- Campaign performance optimization
- Onboarding
- Training
- Co-branded marketing launches
Location
- New York
Work Type
- Hybrid
- Full-time
Experience Level
- Professional 3
Salary/Compensations
- $108,000 - $125,000
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401k plus a company match
- Uncapped leave
- Bonus (share of profits when targets are met)
- Refer a friend bonus
- Well-being support
- Access to Colleague Assistant Programs
- Opportunity to purchase shares in Future with Share Incentive Plan
About the Company
- We create trusted, expert content that helps millions of people discover more about the things they love, need and care about.
- Our specialist brands connect people with their passions every day.
- We combine deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.
- Kiplinger is one of the most respected personal finance brands in the world.
- We empower millions of readers to make smart financial choices regarding investments, taxes, retirement, and real estate.
- Our marketing team builds strategic alliances, co-marketing initiatives, and distribution channels to expand audience reach.
Equal Opportunity
- At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible.
- We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.
- Please let us know if you need any reasonable adjustments.