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About the Role

The Senior Product Marketing Manager will be responsible for the positioning, messaging, and go-to-market strategy for the workflow-oriented capabilities of the Heartflow platform, playing a key role in advancing the diagnosis and management of coronary artery disease.

Responsibilities

Develop and maintain clear, differentiated messaging for how the Heartflow platform improves clinical and administrative workflows.
Translate workflow-level product capabilities into value propositions for various audiences.
Own core messaging documents, positioning frameworks, and persona-based narratives for workflow use cases.
Gather customer and field input on workflow pain points to inform product and messaging direction.
Lead go-to-market planning and execution for new workflow features and platform enhancements.
Partner with Product Management to translate upcoming workflow capabilities into market-ready narratives.
Coordinate cross-functionally to ensure workflow messaging consistency across all customer touchpoints.
Monitor market and competitive trends related to clinical workflow tools.
Build and maintain sales tools specific to workflow solutions.
Train sales and clinical teams on positioning workflow capabilities.
Support field teams with workflow-related questions during active deals.
Own workflow-specific content, including solution briefs, diagrams, web content, webinars, and conference materials.

Requirements

Experience launching products in multi-stakeholder, complex environments.
Experience building sales enablement content with proof of adoption by a field sales organization.
Strong cross-functional collaboration skills.
Ability to build strong rapport with Sales, Marketing, and Product teams.
Excellent written and verbal communication skills, with the ability to translate technical workflow details into usable information for sales.
Preferred industry experience in Healthcare, medical device, or diagnostic industry.

Skills

Product Marketing
Downstream Marketing
B2B SaaS
Medtech
Regulated/Technical Sales
Go-to-Market Strategy
Sales Enablement
Messaging Development
Cross-functional Collaboration
Communication

Location

Remote

Work Type

Full-time

Experience Level

8+ years in product marketing or downstream marketing roles

Salary/Compensations

$155,000 - $202,000
bonus
equity

About the Company

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease using cutting-edge technology.
The flagship product is an AI-driven, non-invasive cardiac test called the Heartflow FFRCT Analysis.
Heartflow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway.
Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation.
The product is cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 750,000 patients worldwide.

Equal Opportunity

Heartflow is an Equal Opportunity Employer.
We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
This policy applies to every aspect of employment at Heartflow, including recruitment, hiring, training, relocation, promotion, and termination.