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About the Role
The CRM team at Wise is expanding to develop communications for the Americas region, focusing on business customers. This role will drive Wise Business growth across North America and Latin America by acquiring new customers and encouraging switching from competitors. The position involves close collaboration with Sales and regional Marketing teams to build a repeatable lead pipeline and acquisition program, including regional content adaptation and hands-on CRM delivery.
Responsibilities
- Own a prioritized regional B2B CRM roadmap, balancing acquisition, onboarding, and activation with longer-term customer value.
- Partner with Sales on target audiences, qualification, lead handover, follow-up, and feedback on lead quality and objections.
- Connect ATL and Brand campaigns to relevant lead capture, nurture, and conversion journeys.
- Build acquisition and switching journeys, adapting propositions, proof points, tone, creative, and channel choices for local business audiences.
- Deliver email, push, and in-app campaigns end-to-end, including segmentation, personalization, testing, and QA.
- Work with Analytics to assess qualified pipeline, conversion, activation, and incremental commercial impact.
- Own campaign prioritization, stakeholder communication, calendar coordination, deliverability, and adherence to agreed customer-contact standards.
Requirements
- 5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programs with measurable commercial outcomes and clear personal ownership.
- 2+ years of experience with leading and growing a high-growth CRM team.
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
- End-to-end planning, development, and execution of large-scale engaging lifecycle campaigns.
- Customer-first attitude: ability to put yourself in customer shoes and deep understanding of customer segmentation.
- Excellent verbal and written communication skills.
- Comfortable working with different departments and senior stakeholders.
- Self-starter and impact-driven, comfortable with autonomy.
- Technically-savvy with a creative eye.
- Quick learner and problem solver with a strong analytical mindset.
- Regional or global experience with meaningful responsibility and evidence of adapting strategy between markets/regions.
- Hands-on campaign delivery and analytical judgment, including segmentation, experimentation, customer insight, and regional content adaptation.
- Experience partnering with Sales and Marketing on pipeline, qualification, nurture, and conversion.
Skills
- CRM
- Lifecycle marketing
- B2B acquisition
- Nurture programs
- Cross-channel communication
- Email marketing
- Push notifications
- In-app messaging
- Segmentation
- Personalization
- Testing
- QA
- Analytics
- Stakeholder communication
- Campaign management
- SQL
- Liquid
Location
- Americas
Work Type
- Full-time
Experience Level
- Senior
- 5+ years CRM or lifecycle marketing experience
- 2+ years of experience leading and growing a high growth CRM team
Salary/Compensations
- USD 109000 - USD 139000
About the Company
- Wise is a global technology company, building the best way to move and manage the world’s money.
- Min fees. Max ease. Full speed.
- Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making/receiving international payments.
- The company is creating an entirely new network for the world's money.
Equal Opportunity
- For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too.
- We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.