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About the Role
Neko is redefining preventative care by making data-driven, personalized health insights accessible. This role is critical for defining CRM strategy and establishing it as a core growth engine, focusing on converting leads and waitlists into booked scans and encouraging member retention.
Responsibilities
- Define the long-term CRM strategy, including a multi-market vision and roadmap for acquisition, conversion, and retention.
- Own CRM's measurable contribution to bookings, rebooking, referrals, and revenue.
- Design CRM as a coherent program across nurture, lifecycle, and re-engagement channels.
- Scale CRM for the US and international markets, building a repeatable playbook that includes regional compliance and localization.
- Implement a test-and-learn framework to ensure results influence decision-making.
- Hire and build the CRM function, creating a high-performing team with defined structures.
- Manage the CRM budget, technology stack, and vendor relationships.
- Operate the CRM platform and shape test briefs in the early months.
- Influence executive decisions on growth and be accountable for CRM's financial contribution.
Requirements
- Extensive experience in CRM, lifecycle, or retention marketing, including team leadership and building from a small base.
- Proven track record of setting CRM strategy and owning business outcomes (bookings, retention, LTV, revenue).
- Experience leading a CRM function through transformation or scale-up, including organization design and operating model.
- Proven experience running structured experimentation at scale and adapting strategy based on results.
- Confidence using AI tools for efficiency and scale while maintaining accuracy.
- Experience leading CRM across multiple markets, including US regulations (CAN-SPAM, TCPA) and international privacy.
- Experience owning a budget and managing vendors and agencies.
- Strong executive communication skills to present CRM's growth contribution and influence senior leadership.
- Ability to align and influence cross-functional partners.
Skills
- CRM strategy
- Lifecycle marketing
- Retention marketing
- Team leadership
- Business outcome ownership
- Organization design
- Operating model development
- Structured experimentation
- AI tools
- US regulations (CAN-SPAM, TCPA)
- International privacy regulation
- Budget management
- Vendor management
- Executive communication
- Cross-functional influence
Location
- US
Work Type
- Full-time
Experience Level
- Extensive experience
About the Company
- Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk.
- Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.
- In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights.
- Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.
- Neko is also scaling after its US launch – a key market for Neko, with CRM being a key factor in our success here.
Equal Opportunity
- Neko Health is committed to inclusive hiring and member-first care.
- We welcome candidates from all backgrounds and encourage you to request reasonable adjustments to support your application.