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About the Role
SoFi’s Marketing Team is seeking a Senior Director of Affiliate Marketing to provide strategy, vision, and direction for our Affiliate Partnerships business. This role is a critical leadership position directly responsible for our Lending and Banking verticals, setting the strategy and directly managing a structured team of seasoned Affiliate professionals.
Responsibilities
- Develop strategy and direction for Lending and Banking areas of our business, driving the overall performance of the Department.
- Fully responsible for finalizing business forecasts, test & learn strategies, and identifying new opportunities to meet our goals.
- Lead strategic conversations and complex negotiations with senior leadership at external partners focusing on high-impact decisions critical to long-term vision.
- Nurture, develop, and attract talent, including coaching a team of seasoned practitioners.
- Drive complex initiatives across multiple stakeholder groups (Product Marketing, Business Unit, Risk, Pricing, Finance, Engineering) to drive business results and forge alignment on business outcomes.
- Anticipate factors that could impact outcomes of established strategies and solve abstract challenges across the Business/Function.
Requirements
- 15+ years of related experience (or 12+ years with a Master’s degree).
- 10+ years of performance marketing, with a minimum of 5+ years in affiliate and a focus on Financial Services and Lending and/or Banking products
- Proven track record of managing high performing teams including senior managers and other people managers.
- Expert understanding of affiliate marketing platforms (Impact, Tableau, Snowflake), affiliate capabilities (Hosted Models, APIs, Lead Gen platforms) and how they fit within the competitive environment.
- Deep responsibility for compliance with state and federal regulations as they pertain to lending, banking, and affiliate marketing.
Skills
- Affiliate marketing platforms (Impact, Tableau, Snowflake)
- Affiliate capabilities (Hosted Models, APIs, Lead Gen platforms)
Location
- Hawaii
- Alaska
- Puerto Rico
Work Type
- Onsite
Experience Level
- Senior Director
- 15+ years
- 12+ years with Master's degree
- 10+ years performance marketing
- 5+ years affiliate marketing
Education Level
- Master's degree
Benefits
- Comprehensive and competitive benefits
About the Company
- Shape a brighter financial future with us.
- Together with our members, we’re changing the way people think about and interact with personal finance.
- We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals.
- The industry is going through an unprecedented transformation, and we’re at the forefront.
- We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
- Join us to invest in yourself, your career, and the financial world.
Equal Opportunity
- SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
- The Company hires the best qualified candidate for the job, without regard to protected characteristics.
- Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- New York applicants: Notice of Employee Rights
- SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.