Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Product Marketing Manager role.

Rezi rewrites your resume against CB Insights's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Product Marketing Manager posting at CB Insights — free, in seconds.

About the Role

CB Insights is seeking a Senior Manager of Product Marketing to shape the positioning, launch, and adoption of our intelligence solutions for major corporations. This role bridges Product, Sales, Customer Success, and Marketing, requiring a deep understanding of customer needs to drive messaging, acquisition, and adoption. You will own product marketing from customer insight to go-to-market execution, including messaging, positioning, competitive intelligence, launches, and adoption programs, while also translating customer needs back to the product team. This is a hands-on position involving direct customer engagement, messaging development, material creation, program launches, and continuous go-to-market improvement.

Responsibilities

Develop deep expertise in core buyers (corporate development, strategy, CVC, business development) and their methods for sourcing and evaluating private companies.
Engage regularly with customers, prospects, and sales teams to understand workflows, pain points, buying criteria, and unmet needs.
Analyze how customers evaluate CB Insights against competitors and alternatives, providing guidance to Product, Sales, and Marketing.
Assess competitor strengths and weaknesses and evolving buying criteria, translating competitive intelligence into actionable guidance.
Own product and audience messaging, value propositions, and use cases.
Translate complex intelligence, data, and analyst judgment into clear customer value aligned with buyer decisions.
Position proprietary intelligence and expert judgment for AI-powered workflows to align market perception with built value.
Partner with Sales Enablement and customer-facing teams to create tools and resources for customer acquisition and adoption.
Collaborate with Product to define audience, customer problem, use case, positioning, messaging, and adoption strategy for intelligence offerings.
Own the go-to-market strategy for driving awareness and adoption of new and existing CB Insights datasets and intelligence.
Develop messaging, assets, enablement, and distribution plans to integrate intelligence into customer workflows and AI tools.
Measure adoption, gather feedback, and use learnings to improve messaging, programs, launches, and product strategy.

Requirements

5+ years of B2B product marketing experience focused on data, intelligence, or enterprise software products for senior business buyers.
Experience marketing products used for strategic decision-making, deal-making, research, or other high-value enterprise workflows is a strong plus.
Strong experience owning product messaging, positioning, launches, and adoption programs.
Exceptional ability to understand sophisticated products and customer workflows and translate them into simple, differentiated customer value.
Comfortable engaging directly with customers and prospects and turning those conversations into actionable insights for product, sales, and marketing.
Strong commercial instincts and experience partnering closely with enterprise Sales and Customer Success teams.
Hands-on operator who uses AI to increase their own speed, quality, and output.
Excellent writer and communicator who can turn complex ideas into clear, compelling messaging.

Skills

Product Marketing
Messaging
Positioning
Launches
Adoption Programs
Competitive Intelligence
Customer Insight
Go-to-Market Strategy
Sales Enablement
AI

Location

US-based

Work Type

Hybrid

Experience Level

Senior Manager
5+ years

Salary/Compensations

$122,000—$155,000 USD
Eligible for a bonus opportunity

Benefits

Competitive cash compensation
Comprehensive healthcare coverage (PPO, HSA, and FSA options)
Multiple mental health resources
401(k) with company match
Annual professional development stipend
Generous paid time off

About the Company

CB Insights is the leader in predictive intelligence on private companies, transforming exclusive data into early, trusted signals on future performance and direction.
The company pioneered predictive intelligence with its Mosaic Score and has built a comprehensive platform of AI and data capabilities.
Leading strategy, investment, and business development teams rely on CB Insights to identify companies, markets, and opportunities before competitors.
CB Insights Leadership Principles guide the company culture and decision-making.
We are what we repeatedly do. By living the principles outlined below, we will build an outstanding company and do insanely great work.
Solve customer problems. It’s our highest calling.
Think BIG! Start small.
Go and see with your own eyes.
Priorities: Choose one. Leaders give the gift of clarity.
Danger zones: Bureaucracy, Complexity, No commitment, Leaving what’s important unsaid or undone.
Data informs. Insight transforms. Pull the thread. Ask why.
Insist on excellence. Leaders set high standards and overcome obstacles.
Live off the land. Leaders creatively use resources already available to them – especially AI – to execute and automate their work.
Good judgment. Leaders have it.
Help others. Leaders know we’re building this together.
You are excited about how AI is transforming tech.
You are hungry for feedback and the chance to grow.
Your instinct is to work smarter not harder.
You love developing as a SME with a strong POV.
You are motivated by challenges and big ideas.
You believe in personal accountability.

Equal Opportunity

At CB Insights we know that innovation comes from collaboration, belonging, and diverse perspectives.
We’re proud to be an equal opportunity employer - all applicants are considered for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.