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About the Role
This hybrid leadership position offers a unique opportunity to lead both sales and marketing functions within an expanding Oregon-based cannabis CPG company, including a new product line launch and facility expansion.
Responsibilities
- Lead wholesale distribution efforts for cannabis CPG products.
- Develop and implement targeted sales strategies.
- Strengthen CRM usage and reporting, introducing greater structure and accountability.
- Provide coaching, leadership, and clear direction to sales representatives and brand ambassadors.
- Drive revenue growth and oversee monthly performance-based bonus initiatives.
- Oversee marketing campaigns across multiple channels, including SMS, digital advertising, email, and traditional media.
- Direct the creation of marketing assets, ensuring quality, consistency, and timeliness.
- Manage retail merchandising strategies and collaborate with the merchant team on promotional cycles.
- Supervise the marketing design team, focusing on strategic direction.
- Use data analysis to inform sales and marketing decisions.
- Leverage platforms like Excel, Leaflink, and Dutchie to evaluate performance and guide improvements.
- Monitor trends in cannabis and adjacent CPG industries to inform long-term strategy.
Requirements
- 5+ years of progressive leadership experience in sales, marketing, or related roles.
- Proven ability to manage cross-functional teams of 6+ employees.
- Experience in cannabis or comparable CPG industries.
- Strong analytical skills with proficiency in Excel.
- CRM implementation and optimization experience.
- Retail merchandising experience highly valuable.
- AI tools familiarity is a plus but not required.
Skills
- Excel
- Leaflink
- Dutchie
- CRM
Location
- Portland, Oregon
Work Type
- Hybrid
Experience Level
- 5+ years of progressive leadership experience
Salary/Compensations
- $100K-110K
About the Company
- Founded in 2013, Viridian Staffing is the original recruiting and HR consulting firm solely dedicated to organizations in and supporting the commercial, medical, and industrial cannabis and hemp industries.
Equal Opportunity
- Viridian Enterprises LLC is an Equal Opportunity Employer. Viridian does not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, physical or mental disability, marital status, genetic information, or any other status protected under federal, state, or local law.
- If you need assistance or an accommodation due to a disability, you may contact us at recruiting at viridianstaffing.com.