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About the Role
Reporting to the Head of Product Marketing, Outdoor and Dax Outdoor, you’ll help bring Global’s Outdoor portfolio to life through compelling commercial marketing activity. Based in LSQ, you’ll work in the Commercial Marketing team to support campaigns, products and stories that inspire advertisers, agencies and commercial teams. This is a hands-on role for a proactive marketer with strong fundamentals, creative curiosity and an interest in media, technology and new ways of working.
Responsibilities
- Support integrated B2B marketing campaigns across email, social, video, case studies, sales materials and other commercial channels.
- Create clear, engaging content and use AI tools thoughtfully to strengthen creative development and storytelling.
- Support Outdoor Marketing Managers on flagship marketing projects.
- Work with Product and Commercial teams to bring sales opportunities, packages and product developments to market.
- Lead the team’s use of AI and automation, identifying practical opportunities to improve efficiency, creative output and insight generation across campaign planning and content development.
- Deliver the e-communications roadmap and support campaign optimisation through Pardot.
- Maintain Outdoor content on the Commercial Hub, ensuring it is accurate, engaging and supports adoption across Commercial.
- Analyse campaign performance, produce post-campaign reports and use learnings to improve future activity.
- Maintain product information and marketing assets so they are accurate, accessible and up to date.
- Build strong relationships across Commercial Marketing and the wider business.
- Support communications relating to Global’s sustainability and social-impact activity.
Requirements
- At least two years’ marketing experience, or relevant transferable experience, with a genuine interest in media and commercial marketing.
- Ability to write clear, engaging copy for newsletters, social media, sales materials and other marketing channels.
- Experience supporting or delivering B2B marketing campaigns, analysing results and applying learnings.
- Ability to manage multiple workstreams and deadlines with strong attention to detail.
- A resourceful, enthusiastic team player who builds relationships, keeps projects moving and contributes new ideas.
- Interest in how emerging technology can improve marketing execution, performance and efficiency.
- Strong PowerPoint and Excel skills.
- Experience with Salesforce and marketing automation software is beneficial; Pardot experience is preferred.
- Keynote experience is a bonus.
- Confidence working through changing priorities, identifying issues and finding practical solutions.
Skills
- Copywriting
- Storytelling
- Campaign delivery
- Campaign analysis
- Project management
- AI and automation
- PowerPoint
- Excel
- Salesforce
- Marketing automation software
- Pardot
- Keynote
Location
- LSQ
Work Type
- Full-time
Experience Level
- At least two years’ marketing experience
About the Company
- Global is one of the UK’s leading Outdoor networks.