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About the Role
Serve as the strategic marketing partner to designated business units and practice groups, translating business priorities into integrated marketing strategies and measurable initiatives. This role focuses on a specific portfolio of legal practices, developing a deep understanding of client needs and market dynamics to create and execute comprehensive marketing plans that drive awareness, engagement, and revenue growth.
Responsibilities
- Serve as the lead marketing strategist for assigned business units and practice groups.
- Develop a deep understanding of practice priorities, business development objectives, client targets, market trends, and competitive dynamics.
- Partner with practice and firm leadership to identify growth opportunities and translate business goals into actionable marketing strategies.
- Develop differentiated positioning, value propositions, and key messages for practices, industries, services, and strategic initiatives.
- Advise practice leaders on market positioning, visibility strategies, audience engagement, and growth-focused marketing opportunities.
- Create and maintain annual and multi-year marketing plans aligned with practice, industry, and firm priorities.
- Facilitate strategic planning discussions and help stakeholders prioritize marketing investments and initiatives.
- Establish KPIs and success metrics aligned with business and marketing objectives and develop measurement frameworks that evaluate effectiveness.
- Collaborate effectively across practices and disciplines to ensure firmwide marketing and business development efforts are clear, aligned, and mutually reinforcing.
- Contribute to the evolution of marketing best practices, processes, and strategic capabilities across the firm.
Requirements
- 8+ years of experience developing integrated marketing strategies and campaigns tied to measurable business outcomes, ideally in a professional services or similarly complex matrixed environment.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Strong understanding of marketing planning, audience segmentation, positioning, messaging, and campaign development.
- Experience using data and analytics to evaluate performance and inform decision-making.
- Ability to sit and stand for extended periods.
- Ability to lift up to 25 pounds.
Skills
- Marketing strategy
- Campaign development
- Data analysis
- Project management
- Audience segmentation
- Positioning
- Messaging
Location
- Nashville, Tennessee
Work Type
- Full-time
Experience Level
- Senior Manager
- 8+ years
Education Level
- Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
Salary/Compensations
- $155,000 - $210,000
About the Company
- Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.
Equal Opportunity
- Qualified applicants with arrest and conviction records will be considered for the position in accordance with the California Fair Chance Act.
- Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.
- If you require an accommodation in order to apply for a position, please contact us at PillsburyWorkday@pillsburylaw.com.