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About the Role
The Director, Applied Data Science plays a key role in delivering advanced analytics and audience solutions for pharmaceutical and healthcare clients. This role applies statistical modeling, machine learning, and AI-driven approaches to transform complex data into actionable insights that inform marketing strategy, audience engagement, and business decisions. The Director serves as a technical lead across multiple client engagements, partnering with cross-functional teams to develop privacy-compliant, data-driven solutions.
Responsibilities
- Lead the design, development, validation, and deployment of statistical models, predictive analytics, and machine learning solutions.
- Partner with client teams and internal stakeholders to understand business objectives, audience strategies, and measurement needs, translating them into scalable analytical approaches.
- Analyze large, complex datasets to develop actionable insights for audience segmentation, targeting, measurement, optimization, and commercial strategy while ensuring HIPAA and applicable privacy compliance.
- Apply advanced media measurement methodologies to evaluate campaign effectiveness and optimize marketing investments.
- Apply advanced statistical methods and supervised and unsupervised machine learning techniques to solve marketing and business challenges.
- Leverage cloud-based data platforms and modern analytics environments to extract, transform, and analyze data from diverse sources.
- Develop clear presentations, dashboards, and visualizations that communicate analytical findings and strategic recommendations to technical and non-technical audiences.
- Drive automation of recurring analyses, reporting, and model monitoring to improve operational efficiency and scalability.
- Promote best practices in statistical analysis, model validation, documentation, data quality, and reproducible analytics.
- Collaborate across Strategy, Media, Technology, Analytics, and Client teams to deliver integrated, data-driven solutions, while mentoring Data Scientists and Analysts.
- Stay current on emerging analytics, AI, and healthcare marketing trends and contribute ideas that strengthen the agency's analytics capabilities and offerings.
Requirements
- Bachelor's degree in Data Science, Statistics, Computer Science, Mathematics, Economics, or a related quantitative field required; Master's degree preferred.
- 6+ years of experience in data science, statistical modeling, machine learning, predictive analytics, or marketing analytics, including leading complex analytics projects and providing technical leadership to cross-functional teams.
- Advanced proficiency in Python, R, SQL, and modern data visualization tools.
- Experience working with cloud-based analytics platforms such as Azure, Databricks, Snowflake, AWS, or similar technologies.
- Experience applying AI and advanced analytics to solve complex business problems and improve marketing effectiveness.
- Strong knowledge of statistical modeling, machine learning, predictive analytics, experimental design, media measurement methodologies, and data visualization.
- Excellent communication and presentation skills, with the ability to translate complex analytical concepts into clear, actionable recommendations.
- Experience managing multiple client engagements and priorities in a fast-paced, collaborative environment.
- Experience mentoring junior team members and promoting technical best practices.
- Experience in healthcare, pharmaceutical, life sciences, or marketing analytics, with familiarity with healthcare and pharmaceutical data sources.
- Familiarity with healthcare data vendors and platforms.
- Experience working in privacy-safe data environments, including clean rooms and HIPAA-compliant environments.
Skills
- Python
- R
- SQL
- Data Visualization
- Statistical Modeling
- Machine Learning
- Predictive Analytics
- Marketing Analytics
- AI
- Experimental Design
- Media Measurement Methodologies
- Marketing Mix Modeling
- Attribution
- Incrementality
- Lift Testing
- Cloud-based analytics platforms (Azure, Databricks, Snowflake, AWS)
- Healthcare Data
- Pharmaceutical Data
- Privacy-safe data environments
- Clean rooms
- HIPAA-compliant environments
Location
- US
Work Type
- Full-time
Experience Level
- 6+ years of experience
- Director
Education Level
- Bachelor's degree
- Master's degree preferred
Salary/Compensations
- USD $135,375.00 - USD $194,460.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- PHM is the leading health media agency in the US, built for the modern healthcare experience.
- Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity.
- Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Equal Opportunity
- All your information will be kept confidential according to EEO guidelines.