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About the Role
This market-facing leadership position requires full ownership of catering, local sales, and marketing across all locations. The role focuses on building relationships, driving business, and fostering repeat customers by acting as the brand's community representative.
Responsibilities
- Manages and organizes backline business, driving sales through relationship building with local businesses, current customers, and new prospects.
- Leads sales efforts, planning, organizing, and coordinating all aspects of daily Catering and Backline orders.
- Aggressively canvasses the neighborhood to identify new business while maintaining existing business.
- Leads daily sales efforts to increase revenue for Catering and Back-Line orders.
- Works directly with the General Manager to determine sales road map and sales goals.
- Supervises backline operations to ensure associates are POP compliant.
- Ensures all backline orders are complete and catering checklist/order verification forms are utilized.
- Collaborates with the General Manager to discuss daily, weekly, and monthly sales goals and opportunities.
- Acts as a mentor/trainer for associates learning backline operations, ATO, and sales effectiveness.
- Assigns and coordinates delivery drivers for each order.
- Coordinates associates to assist in backline peak duties.
- Sends "Thank You" notes and performs daily call backs/call aheads on all catering orders.
- Handles and resolves customer complaints/accolades.
- Ensures catering collateral is displayed and stocked in the shop at all times.
- Owns the delivery trade area for the shop and actively follows it.
- Manages capacity for backline based on staffing while maintaining food quality standards and order accuracy.
- Manages all house accounts including database of ATO and payments.
- Works weekly with the District Manager to discuss sales successes and update sales goals.
- Strives to meet/achieve sales goals/targets and communicates results daily with the General Manager.
- Actively participates in targeted canvassing, account maintenance calls, and correspondence with customers to drive backline sales.
- Responds in a timely manner to Customer Catering quotes via email.
- Familiar with current PTD backline sales and records daily.
- Monitors backline sales trends for the current and prior year.
- Communicates backline sales trends and results to the team in weekly manager meetings.
- Consistently updates order-tracking and generates sales leads.
- Actively pursues all opportunities to drive catering/backline sales.
- Ensures all catering "sides" and utensils are provided using the Catering Condiment Wheel.
- Verifies all backline orders are 100% accurate before delivery.
- Monitors associates answering phones and taking orders for suggestive selling of extras and sides.
- Grows sales/business profitably.
- Prepares quality finished products, complies with health and food safety standards, restocks items, cleans, operates the cash register, answers the phone, provides customer service, and follows Company policies and procedures.
- Performs other duties as assigned.
Requirements
- Must represent Company Values.
- Strong Sales skills to increase catering/backline revenues.
- Strong multi-tasking skills, detailed oriented, goal oriented and possess excellent Customer Service skills.
- Must be confident, self-motivated and ambitious.
- Must be able to work in a fast-paced environment and have a sense of urgency.
- Ability to work as a team-player and be a Top Performer.
- Maintains Professional demeanor/Professional Appearance.
- Portrays Positive Energy at all times with team and customers.
- Must have strong training skills.
- Strong desire to learn and develop all station skills to be a role model in aspects of production.
- For Illinois employees, all employees are required to become food safety certified within 30 days of employment. Failure to do so will result in termination of employment.
Skills
- Sales
- Networking
- Communication
- Active listening
- Problem-solving
- Initiative
- Humility
- Self-confidence
- Work ethic
- Computer skills
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
- Training skills
Location
- In Field, Shop Level
Work Type
- Part-Time
Experience Level
- Rarely
Education Level
- High School degree
Salary/Compensations
- Base salary plus 10% commission on every catering order
About the Company
- You are applying to work with a franchisee of Potbelly Corporate. If hired, the franchisee will be your only employer. Franchisees are independent business owners who set own terms of employment, including wage and benefit programs, which can vary between franchisees.