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About the Role
Lead social media measurement and analytics across all paid and organic channels. Own the KPI framework, ensuring data integrity and translating complex performance data into clear, actionable, executive-level narratives that influence strategy and investment.
Responsibilities
- Establish and own the social measurement strategy and KPI framework across all paid and organic channels, creating a single source of truth for performance.
- Translate complex performance data and metrics into executive-level insights and strategic recommendations that influence creative and investment decisions.
- Ensure data accuracy and reporting integrity by aligning and managing dashboards, tools, and disparate data sources.
- Identify strategic trends, campaign efficiency opportunities, and areas of underperformance, providing data-backed recommendations for pivots.
- Partner with creative, media, and strategy teams to apply analytics to growth forecasting, A/B testing priorities, and external stakeholder communications.
Requirements
- A bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or a related quantitative field.
- Professional experience in social media analytics, digital marketing measurement, or a related business intelligence role, preferably within the consumer products or entertainment industry.
- Proven experience developing and managing KPI frameworks that cover both paid and organic social media channels.
- Hands-on expertise with native platform analytics (Meta, TikTok, YouTube) and social BI/visualization tools (e.g., Sprinklr, Dash Hudson, Tableau).
- Demonstrated ability to translate complex datasets into compelling, easy-to-understand narratives and actionable recommendations.
- Experience mentoring junior analysts or managing agency partners is a strong plus.
Skills
- Social media analytics
- Digital marketing measurement
- Business intelligence
- KPI framework development
- Native platform analytics (Meta, TikTok, YouTube)
- Social BI/visualization tools (Sprinklr, Dash Hudson, Tableau)
- Data translation
- Narrative development
- Mentoring junior analysts
- Agency management
Location
- California
Work Type
- Hybrid
Experience Level
- Professional experience
- Experience mentoring junior analysts or managing agency partners is a strong plus
Education Level
- Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or a related quantitative field.
Salary/Compensations
- $80,900 to $107,900 Per Annum
Benefits
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks!
About the Company
- Spin Master is a leading global children's toy, entertainment and digital gaming company.
- Our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader.
- Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Equal Opportunity
- Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
- Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.