Creative Strategist at inBeat Agency | NC, US | Rezi

Creative Strategist at inBeat Agency

Creative Strategist

inBeat Agency · NC, US

1 months ago

Creative Strategist

inBeat Agency · NC, US

a month ago
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About the Role

We are seeking a Creative Strategist to own creative, data analysis, and performance outcomes across client accounts. This role emphasizes strong writing, analytics, measurement, and continuous improvement within a team of creative and analytical thinkers building performance-first creative systems for major brands.

Responsibilities

  • Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration.
  • Run performance-led research, analyzing ad platform data, creative performance signals, and competitor patterns to inform strategy.
  • Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
  • Build clear creative hypotheses, testing frameworks, and messaging systems.
  • Write and guide performance copy that is structured, intentional, and measurable.
  • Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
  • Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
  • Mentor junior creatives, sharpening their strategic thinking, analytical instincts, and execution quality.
  • Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
  • Stay current on platform changes, creative formats, and performance trends that materially impact results.

Requirements

  • Exceptional writing ability, ideally in short-form, digital-first content.
  • A performance mindset; enjoy digging into data, spotting patterns, and turning insights into creative action.
  • Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.
  • Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
  • Genuine interest in mentoring others and raising the overall quality bar.
  • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
  • Fluency in written and spoken English is required.
  • Experience developing performance-driven creative for paid social or digital channels.
  • Strong comfort interpreting performance data and using it to guide creative direction and iteration.
  • Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.
  • A portfolio or examples that showcase creative thinking, copy, or performance work is helpful but not required.
  • Experience working closely with media buyers or growth teams.
  • Familiarity with structured testing frameworks and creative systems.

Skills

  • Creative Strategy
  • Data Analysis
  • Performance Outcomes
  • Writing
  • Analytics
  • Measurement
  • Continuous Improvement
  • Paid Social
  • Hypothesis Development
  • Testing Frameworks
  • Messaging Systems
  • Performance Copywriting
  • Consumer Insight
  • Platform Behavior
  • Creative Concept Development
  • Cross-functional Collaboration
  • Mentoring

Location

  • Fully remote

Work Type

  • Fully remote
  • Flexible hours

Benefits

  • Unlimited Time Off & Sick Days
  • Flexible hours
  • Fully remote (with the possibility to work from anywhere)
  • Global pods (meet creatives from all around the world)
  • High opportunity for growth!

About the Company

  • We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.
  • We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!