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About the Role

SHI is seeking a Demand Generation Manager – Higher Education to lead the strategy, development, and execution of full-funnel marketing programs designed to drive engagement, pipeline growth, and revenue within the higher education vertical. This role translates broader Public Sector campaigns into targeted, higher education-specific engagement strategies and serves as a strategic partner to the higher education sales team.

Responsibilities

Develop and execute full-funnel demand generation campaigns tailored to the higher education market.
Translate SHI’s campaign frameworks and growth initiatives into targeted, vertical-specific engagement strategies aligned with institutional priorities and buying groups.
Orchestrate multi-channel marketing programs across digital, content, events, and account-based marketing initiatives to drive engagement and pipeline growth.
Ensure alignment between campaign messaging, targeting, and execution within SHI’s program-to-campaign-to-sprint marketing framework.
Partner closely with sales teams to align marketing strategies with account plans, pipeline priorities, and growth objectives.
Collaborate with content teams, creative teams, and subject matter experts to develop thought leadership content and campaign assets for higher education audiences.
Own and manage higher education-specific campaign and landing pages, ensuring optimization, relevance, and brand consistency.
Drive integrated campaign execution across SHI.com, digital channels, content syndication programs, and outbound engagement initiatives.
Develop messaging frameworks that align SHI’s solutions with higher education priorities, challenges, and industry trends.
Lead strategy and execution for higher education tradeshows, including pre-event promotion, onsite engagement, and post-event follow-up activities.
Plan and execute higher education-focused field events and executive engagement experiences in partnership with sales teams and subject matter experts.
Drive targeted participation from priority accounts and key stakeholders in strategic marketing experiences.
Ensure alignment between event strategies, campaign objectives, and sales follow-up execution.
Manage partner-funded demand generation campaigns, ensuring alignment with SHI priorities and partner objectives.
Collaborate with partner marketing teams to integrate OEM messaging and campaigns into higher education marketing programs.
Leverage Market Development Funds (MDF) investments to maximize reach, engagement, and pipeline impact.
Analyze campaign performance and track key performance indicators (KPIs) related to engagement, pipeline creation, and revenue impact.
Provide regular reporting and actionable insights to stakeholders across marketing and sales organizations.
Identify opportunities to optimize campaign performance across events, digital channels, and marketing initiatives.
Continuously refine demand generation strategies based on performance data, market trends, and stakeholder feedback.

Requirements

Strong understanding of the higher education IT landscape, procurement cycles, and contract vehicles.
Proven ability to execute integrated, multi-touch marketing campaigns across digital, content, and event channels.
Strong event planning and execution capabilities, including tradeshows and field marketing events.
Demonstrated ability to collaborate effectively across sales, partner marketing, creative, and cross-functional teams.
Data-driven mindset with the ability to measure campaign performance, analyze results, and evaluate return on investment (ROI).
Strong communication, positioning, and messaging development skills tailored to higher education audiences.
Ability to thrive in a fast-paced, collaborative environment with multiple stakeholders.
Strategic planning, campaign orchestration, and account-based marketing capabilities.
Completed Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 5 years of marketing experience, with a focus on higher education and/or public sector markets.
Willingness to travel approximately 15–20%.
Experience managing partner-funded marketing campaigns and Market Development Funds (MDF) investments.

Skills

Demand Generation
Marketing Strategy
Campaign Management
Digital Marketing
Content Marketing
Event Marketing
Account-Based Marketing (ABM)
Sales Alignment
Data Analysis
Reporting
Optimization
Higher Education IT Landscape
Procurement Cycles
Contract Vehicles
Event Planning
Collaboration
Communication
Messaging Development
Strategic Planning
Campaign Orchestration
Partner Marketing
Market Development Funds (MDF)

Location

Remote

Work Type

Full-time

Experience Level

5+ years of marketing experience

Education Level

Bachelor’s degree in Marketing, Business, or a related field

Salary/Compensations

$75,000 - $105,000

Benefits

Medical
Vision
Dental
401K
Flexible spending
Continuous professional growth and leadership opportunities
Health, wellness, and financial benefits

About the Company

Since 1989, SHI International Corp. has helped organizations change the world through technology.
SHI is a $16 billion global provider of IT solutions and services.
Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next.
SHI is the largest minority- and woman-owned enterprise in the U.S.

Equal Opportunity

Equal Employment Opportunity – M/F/Disability/Protected Veteran Status