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About the Role
We are seeking a Creative Director to lead content strategy, creation, and execution within The Creative Studio. This role involves managing a portfolio of B2B technology clients, transforming complex challenges into effective content programs, leading a team, and serving as a senior client contact.
Responsibilities
- Lead the development of integrated content strategies aligned with client business objectives, brand positioning, and communications plans.
- Translate complex client challenges into clear content roadmaps, covering channel mix, formats, messaging architecture, and measurement frameworks.
- Write briefs for creatives and guide work from concept to delivery with constructive feedback.
- Act as the final quality check for client-facing work, protecting strong ideas and pushing back on substandard content.
- Serve as the senior point of contact for key clients, leading strategic reviews and roadmap sessions.
- Oversee the end-to-end delivery of multi-market content programs, ensuring accountability for timelines, budgets, quality, and resourcing.
- Line manage and mentor Account Managers, Senior Account Managers, and Executives.
- Collaborate with PR, SEO, Strategy, DX, Paid Media, and international teams.
- Own the commercial performance of the portfolio, including scoping, pricing, and forecasting.
- Partner with new business teams to pitch and grow accounts.
- Define KPIs, oversee performance reporting, and champion a test-and-learn approach.
- Introduce new ideas, formats, and technologies into client programs.
- Contribute to Clarity's profile through speaking engagements, authored content, case studies, and award entries.
Requirements
- Significant experience in content, social, or digital marketing within an agency or consultancy.
- Experience leading large or complex accounts.
- A strong creative eye with the ability to brief, critique, and sign off on copy, design, video, and motion.
- Proven track record of leading senior client relationships, shaping strategy, and growing revenue.
- Strong understanding of content ecosystems (owned, earned, paid), SEO, social platforms, and measurement.
- Demonstrable experience leading teams, coaching talent, and setting high standards for delivery.
- Excellent communication, presentation, and negotiation skills.
- Ability to engage and challenge senior stakeholders.
- Calm and assured demeanor in difficult conversations, capable of managing issues and protecting client confidence.
- Highly organized and commercially minded, balancing creativity with rigor and quality with efficiency.
- Demonstrated, hands-on experience with AI tools for effective, efficient, data-driven, and innovative solutions.
- Advocacy for ethical and responsible AI use, ensuring transparency, data privacy, and trust.
Skills
- Content Strategy
- Creative Direction
- Team Leadership
- Client Relationship Management
- Content Marketing
- Social Media Marketing
- Digital Marketing
- B2B Technology Marketing
- AI Tools
- Communication Skills
- Presentation Skills
- Negotiation Skills
- Commercial Acumen
- Project Management
- Performance Reporting
- SEO
- Paid Media
Location
- London
- New York
- Amsterdam
- Sydney
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Benefits
- Clarity Academy: continuous learning and development
- Global mentoring
- Clear career progression paths
- Access to AI tools (Claude, other enterprise AI platforms)
- Global peer groups
- Private medical insurance
- Enhanced family leave
- Clarity Cares time (for appointments and emergencies)
- Employee Assistance Programme (EAP)
- Wellness fund
- Cycle to work scheme
- Volunteer time off
- Clarity Compass (DEI, environmental impact, employee wellbeing, community engagement)
- Unlimited holiday
- Sabbatical programme (after five years)
- Summer Fridays
- Winter Break
- Flexible working programme
About the Company
- Clarity is the Global Growth Consultancy for B2B technology brands.
- We align leadership, markets, and execution to turn complex growth ambitions into commercial momentum.
- Our 100+ global team operates from hubs in London, New York, Amsterdam, and Sydney.
- We help leaders navigate high-stakes growth tensions across Enterprise Tech, FinTech, Cybersecurity, and HealthTech.
- Since 2006, we have delivered integrated campaigns across Communications, Marketing, Search, and Creative.
- We build lasting commercial advantage for brands shaping tomorrow.
Equal Opportunity
- Clarity is committed to promoting equality of opportunity for all staff and clients.
- We aim to create a working environment free from discrimination or harassment, where decisions are based on merit.
- We do not discriminate based on age, disability, neurodiversity, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
- We recognize the importance of supporting diverse needs during the recruitment process and encourage applicants to request any reasonable adjustments.
- We offer direct contact to discuss specific requirements in confidence.