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About the Role
Zinc is seeking a Self-Serve & Small Business Growth Lead to own and maximize ARR growth from PayG accounts. This role is responsible for driving revenue from PayG, converting customers to committed contracts, and utilizing self-serve as a marketing channel. The position offers a broad, greenfield opportunity with the potential to build a team as the channel scales.
Responsibilities
- Own the PayG Go-To-Market strategy with Marketing, Partnerships, and Sales, focusing on messaging, channel growth, and conversion.
- Improve demo conversion for small accounts by enabling fast follow-up and automating processes.
- Support product development by providing feedback to enhance self-enablement and conversion.
- Develop pricing strategy with the CRO and CFO for a high-volume channel.
- Drive PayG retention and committed contract conversion in collaboration with the Customer and Lifecycle Marketing teams.
- Report and provide insights for the channel, owning end-to-end metrics.
Requirements
- Strong commercial background with an understanding of Go-To-Market fundamentals in a high-volume B2B environment.
- Experience owning a self-serve / Product-Led Growth funnel end-to-end, including activation, conversion, and retention.
- Highly numerically literate, comfortable with data analysis, A/B testing, and optimizing conversion systems.
- Pricing and packaging instinct, with experience running tests.
- Strong instincts for messaging and building growth and referral loops.
- Bias to action, comfortable with ambiguity, and a strong entrepreneurial streak.
Skills
- Go-To-Market Strategy
- Sales
- Marketing
- Partnerships
- Customer Acquisition
- Sales Enablement
- Process Automation
- Product Development Feedback
- Pricing Strategy
- Packaging Strategy
- Customer Retention
- Contract Conversion
- Data Analysis
- A/B Testing
- Conversion Optimization
- Messaging
- Growth Loops
- Referral Loops
- Ambiguity Management
- Entrepreneurship
Location
- Zinc - London
Work Type
- Full Time
Experience Level
- Senior
- Individual Contributor (initially)
Salary/Compensations
- £70,000 / year
Benefits
- 50% Bonus/OTE
- 24 days holiday + Bank Holidays + your birthday off
- £1200 annual benefits allowance
- Early finish Fridays (16:00)
- Yearly company retreat abroad
- 30 days to Work from anywhere
- Enhanced Maternity, Paternity, and Adoption Leave
- Statutory pension with NEST
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme
- Option to lease an electric car through Electric Car Scheme
- Celebrated Zinc anniversaries
About the Company
- Zinc's committed contracts sell across SMB, mid-market and enterprise.
- Zinc has a substantial and fast-growing pay-as-you-go (PayG) revenue stream, primarily from small organizations signing up to run checks on a credit card, self-serve.
- The PayG channel has succeeded organically, becoming a meaningful contributor to revenue and customer base, and serving as a reliable discovery route into future committed contracts.