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About the Role
The Senior Associate, Media Optimization is a core member of a dynamic, solutions-oriented team responsible for managing programmatic campaigns from beginning to end. This role plays a key part in transforming digital media investments into business outcomes by optimizing campaigns, driving budget growth, and delivering client investment goals.
Responsibilities
- Plan the structure and take ownership of the setup of programmatic campaigns (ex. TTD, Xandr, DV360, Amazon).
- Manage all aspects of campaigns including campaign and creative setup, tracking, QA, proactive performance checks, optimizations, pacing, and profitability updates to ensure goals are met within team SLAs.
- Collaborate with internal teams to troubleshoot any creative, HTML tags, pixel-related, or verification-related issues.
- Work closely with all account teams to develop tagging strategies.
- Drive test and scale programs.
- Seek out new optimization tactics and knowledge and share them with the wider teams.
- Provide insights into your optimization approach and work with the account service team to turn data-backed actionable insights into recommendations that enhance client strategy.
- Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platform use.
- Complete requests in internal data management platforms.
- Discrepancy investigation and resolution.
- Work with your manager to meet the goals of the Media Optimization team and to fulfill the team strategy.
- Creation and implementation across the team of any new processes and procedures.
- Grow your knowledge of programmatic platforms such that you attain a detailed knowledge of all programmatic media practices utilized in the company within the first year of the role.
Requirements
- 1+ years of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr (ideally including certification).
- Experience with one or more ad servers (DCM, Sizmek, AdForm).
- Knowledge of HTML, XML, and JavaScript in an advertising context.
- Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs, an understanding of video and DOOH advertising and related metrics is a plus.
- Passion and curiosity for advertising technology and artificial intelligence; eagerness to learn new tools (e.g., HTML, Big Query, and Python, etc.).
- Proficiency in technologies: Excel (Pivot Tables, VLOOKUP’s, etc.) is required.
- Strong analytical skills and an affinity for numbers is key; experience with Google Analytics is a plus.
- Excellent interpersonal and communication skills; the ability to clearly communicate your findings and solutions in both written and verbal.
- The ability to form strong relationships with internal/external teams.
- A self-starter attitude – not afraid to ask for help or volunteer with new ideas.
- Highly organized, including strong time management.
- Bachelor’s degree OR Associate's degree with at least 1 year of experience (including Internships) within the online advertising industry with a focus on trafficking and operations.
Skills
- Programmatic
- Artificial Intelligence
- Media Optimization
- Campaign Management
- Data Analysis
- HTML
- XML
- JavaScript
- Excel
- Google Analytics
- DV360
- The Trade Desk
- Xandr
- DCM
- Sizmek
- AdForm
- Big Query
- Python
Location
- US
Work Type
- Hybrid
Experience Level
- Senior Associate
Education Level
- Bachelor's degree OR Associate's degree
Salary/Compensations
- $45,000—$90,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.