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About the Role
We are looking for an experienced Shopper Marketing Manager to lead the development and delivery of our UK Shopper Marketing strategy across a portfolio of leading brands and retail customers. This pivotal role is responsible for transforming brand and commercial strategies into compelling shopper experiences that increase conversion, strengthen customer partnerships, and deliver profitable growth. You'll have ownership of a significant shopper marketing investment, working closely with Sales, Marketing, Category, eCommerce, and external partners to ensure every pound spent delivers measurable commercial value.
Responsibilities
- Develop and deliver the UK Shopper Marketing strategy, turning brand and commercial objectives into impactful shopper activation plans.
- Manage a significant shopper marketing budget, ensuring investment is targeted, measurable, and delivers strong commercial returns.
- Lead customer-specific activation programmes across retail and eCommerce channels, including promotions, launches, seasonal campaigns, and in-store activity.
- Use shopper, category, and customer data to identify opportunities, evaluate performance, and optimise ROI.
- Partner with Sales, Marketing, Category Management, and external agencies to create best-in-class shopper experiences.
- Drive excellent execution across all customer touchpoints, ensuring activity is delivered on time, within budget, and to a high standard.
- Act as the UK shopper marketing expert, influencing business decisions through insight, data, and a deep understanding of shopper behaviour.
Requirements
- Proven experience within FMCG, ideally in Shopper Marketing, Customer Marketing, Trade Marketing, or a similar commercial role.
- Strong commercial acumen with a good understanding of NSV, margin, ROI, and promotional effectiveness.
- Experience developing and executing successful shopper and customer marketing plans.
- Proven ability to manage significant budgets and evaluate investment performance.
- Strong analytical and numerical skills, with experience turning shopper, customer, and retailer data into actionable insights.
- Advanced Excel and PowerPoint skills, with confidence presenting recommendations to senior stakeholders.
- Knowledge of Nielsen, Kantar, and other relevant insight tools.
- Strong understanding of the UK retail landscape, shopper behaviour, and customer dynamics.
- Excellent communication, influencing, and stakeholder management skills.
- Experience working collaboratively with cross-functional teams, agencies, and external partners.
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- A commercially curious, shopper-focused mindset with the confidence to challenge, innovate, and drive continuous improvement.
- Highly organised, proactive, and accountable, with a positive and solution-focused approach.
Skills
- Shopper Marketing
- Customer Marketing
- Trade Marketing
- Commercial Acumen
- NSV
- Margin
- ROI
- Promotional Effectiveness
- Data Analysis
- Insight Generation
- Excel
- PowerPoint
- Nielsen
- Kantar
- Retail Landscape Understanding
- Shopper Behaviour Understanding
- Customer Dynamics Understanding
- Communication
- Influencing
- Stakeholder Management
- Cross-functional Collaboration
- Project Management
- Challenging
- Innovation
- Continuous Improvement
- Organisation
- Proactivity
- Accountability
- Solution-focused Approach
Location
- London Office
Work Type
- Full-time
Experience Level
- Experienced
Salary/Compensations
- Competitive package
Benefits
- 24 days annual leave
- Pension matched up to 9%
- Discretionary annual bonus
- Membership of a health cash plan
About the Company
- A collective energy and ambition. A place where you can make a real difference.
- We’re a company that genuinely cares about our people, our products, our consumers and the environment.
- Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
- United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
- For more information on our company, our brands and our culture visit us at http://www.churchdwight.co.uk/
Equal Opportunity
- When applying for a role and sending your cv, you understand that the Company will hold your personal data in relation to your prospective employment and will process that data for legitimate business reasons within the requirements of UK data protection laws currently in effect and as they become applicable, including the Data Protection Act 1998, the General Data Protection Regulation (Regulation (EU) 2016/679)) and any successor legislation. Candidate Privacy Notice.