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About the Role

Forbes Advisor is seeking a SEM Strategist to lead the strategic direction and long-term growth of key paid search categories within the Financial Services business. This role requires deep SEM expertise, commercial acumen, and strategic thinking to identify opportunities, develop scalable strategies, and drive business outcomes. The position offers a start-up-like challenge with the stability of an established company.

Responsibilities

Own the strategic direction, growth plans, and commercial success of key categories.
Develop and execute short-term and long-term growth strategies aligned with business objectives.
Build clear category roadmaps balancing immediate performance opportunities with long-term capability development.
Identify, prioritize, and champion high-impact initiatives driving sustained growth and competitive advantage.
Act as the subject matter expert for owned categories, proactively identifying market trends, opportunities, and risks.
Influence performance beyond directly owned accounts through thought leadership, best-practice development, and cross-category initiatives.
Generate innovative ideas challenging existing approaches and establishing new best practices.
Evaluate emerging industry trends, platform developments, and product innovations.
Take full ownership of category performance, including revenue, profitability, volume, efficiency, and growth targets.
Drive category growth through data-driven decision making and strategic resource allocation.
Develop forecasting models and growth plans for owned categories.
Analyze performance trends, identify root causes of variance, and communicate strategic recommendations.
Conduct regular business reviews and account audits for optimization and expansion opportunities.
Utilize advanced analytical approaches to identify growth opportunities across campaigns, audiences, funnels, landing experiences, and partner ecosystems.
Design and own testing frameworks supporting strategic category growth.
Identify, prioritize, and scale innovative PPC tactics, automation opportunities, audience expansion strategies, and emerging platform capabilities.
Drive experimentation initiatives from conception through implementation and performance evaluation.
Build strong hypotheses based on data, market insights, and business needs.
Scale successful initiatives across additional categories and share learnings.
Partner directly with publishers and platform representatives to leverage beta programs, product innovations, and new capabilities.
Build strong relationships with Business Development, Product, Engineering, Finance, Compliance, Analytics, and Leadership teams.
Influence stakeholders and obtain buy-in for strategic initiatives through compelling data, analysis, and business cases.
Partner with Business Development teams to identify new partner opportunities, market expansion opportunities, and monetization initiatives.
Collaborate with Product and Engineering teams to identify and prioritize performance-enhancing enhancements.
Present category performance, growth strategies, recommendations, and insights to senior stakeholders.
Serve as a strategic advisor and thought leader within the Performance Marketing team.

Requirements

8+ years of experience in Paid Search / SEM.
Extensive experience with Google Ads and Microsoft Ads.
Proven track record of owning and growing large-scale PPC programs.
Demonstrated success developing and executing long-term growth strategies that drive measurable business impact.
Advanced understanding of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience targeting.
Experience managing significant budgets and delivering revenue and profitability growth.
Strong forecasting, planning, and performance analysis experience.
Deep knowledge of web analytics platforms, including Google Analytics and internal reporting solutions.
Experience using competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or equivalent platforms.
Proven ability to influence cross-functional stakeholders and drive organizational change.
Experience presenting business cases, strategic recommendations, and performance insights to senior stakeholders.
Advanced Excel and data analysis skills.
Bachelor's Degree required.

Skills

SEM expertise
Strategic thinking
Commercial acumen
Data-driven decision making
Forecasting
Performance analysis
Web analytics
Competitive intelligence
Market research
Cross-functional influence
Stakeholder management
Excel
Data analysis
Google Ads
Microsoft Ads
PPC tactics
Automation
Audience expansion strategies
Platform capabilities
Experimentation
Hypothesis building
Relationship building
Storytelling
Presentation skills
Organizational skills
Planning skills
Prioritization skills
Growth mindset
Continuous learning
Innovation

Location

Remote

Work Type

Full-time
Remote

Experience Level

8+ years of experience in Paid Search / SEM

Education Level

Bachelor's Degree

About the Company

Forbes Advisor is a successful, established company.

Equal Opportunity

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.