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About the Role
The Leasing & Marketing Manager plays a critical role in driving occupancy and revenue through direct leasing involvement, team leadership, and disciplined execution of marketing strategy. This is not a desk-only role; you will be actively touring, closing, sending leases, analyzing performance, and developing a high-performing leasing team.
Responsibilities
- Take a hands-on role in leasing: conduct tours, follow up with prospects, send leases, and close deals
- Provide real-time feedback and coaching to improve leasing conversations, objection handling, and close rates
- Monitor daily, weekly, and monthly leasing performance using Entrata and internal dashboards
- Lead leasing strategy meetings informed by traffic trends, conversion data, and market conditions
- Oversee pre-leasing strategy, unit assignments, concessions, and renewal efforts
- Ensure leasing systems and guest cards are clean, accurate, and consistently updated
- Hire, train, and develop leasing professionals, interns, and ambassadors
- Lead with accountability while maintaining a collaborative, team-first culture
- Coach through performance gaps and keep momentum moving during peak leasing cycles
- Model work ethic, professionalism, and humility (leading from the front, not the sidelines)
- Execute leasing and marketing initiatives aligned with brand standards and the approved budget
- Maintain an active presence at campus, Greek life, and community events
- Build partnerships with student organizations, academic groups, and local businesses
- Support social and digital marketing efforts with on-the-ground insights and performance feedback
- Balance creativity with analytics—using data to evaluate what actually converts
- Track leasing KPIs and provide regular performance insights to leadership
- Adhere to marketing and leasing budgets while maximizing ROI
- Identify opportunities to optimize spend based on performance trends
Requirements
- Student housing experience is required
- Experience managing a mid-size to large student housing community
- Prior lease-up experience strongly preferred
- Working knowledge of Entrata or a comparable student housing CRM
- Proven ability to lead leasing teams and drive results in competitive markets
- Hands-on, driven, and comfortable being in the leasing trenches
- Analytical and data-oriented—not just a trend follower
- A leader who balances accountability with humility and kindness
- Organized, proactive, and able to keep teams focused during high-volume periods
- Comfortable working evenings and weekends during peak leasing seasons
Skills
- Leasing
- Marketing
- Team Leadership
- Data Analysis
- CRM (Entrata or comparable)
- Budget Management
- Sales
- Customer Service
- Event Planning
- Partnership Building
- Social Media Marketing
- Digital Marketing
Location
- Fieldhouse Dinkytown
- Minneapolis, MN
Work Type
- Full-time
- On-site
Experience Level
- Manager
- Student Housing Experience Required
- Lease-up Experience Preferred
About the Company
- Fieldhouse Dinkytown offers a one-of-a-kind student living experience, combining resort-style amenities, fully furnished apartments, and a vibrant, campus-driven community.