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About the Role
As a Project Manager Marketing, you will be responsible for developing and executing marketing campaigns for local artists in the Netherlands. You will serve as the central point of contact for your artists, translating marketing strategies into strong campaigns. You will contribute to positioning, target audience, storytelling, and creative direction, while also excelling in execution by making plans concrete, managing tasks, monitoring progress and budgets, and intervening when necessary.
Responsibilities
- Maintain oversight of multiple projects, distinguishing between urgent and important tasks.
- Develop and execute marketing and promotion plans for local artists, from release planning to campaign evaluation.
- Translate an artist's identity, ambitions, and music into clear positioning, target audience, and strategy.
- Independently manage planning, budget, deadlines, communication, and project progress.
- Coordinate internal teams and external partners, ensuring clarity on tasks and timelines.
- Actively identify opportunities, problems, and risks, proposing solutions and suggestions.
- Ensure campaigns are well-conceived and effectively executed, covering briefing, content, partnerships, media, social, streaming, and activation.
- Collaborate with A&R and artist/management to align marketing objectives with artistic ambitions.
- Utilize data, market insights, and campaign results to support decisions and make adjustments.
- Critically evaluate campaigns to identify successes, failures, reasons, and future improvements.
Requirements
- Minimum of 3 years of relevant experience in marketing, project management, brand management, or a similar role within the music industry.
- Demonstrated experience in independently leading marketing campaigns or projects, preferably for local artists.
- Strong understanding of music, artists, culture, visuals, and storytelling, with insight into what makes an artist relevant and distinctive.
- Ability to translate marketing challenges into concrete plans and lead their execution.
- Strong organizational skills, ability to maintain oversight, and independence from constant direction.
- Takes responsibility for the final outcome and proactively addresses roadblocks.
- Critical thinking and proactive contribution, offering alternative directions when beneficial.
- Ability to align diverse interests and stakeholders, communicating clearly even when interests conflict or plans change.
- Analytical skills to use data and results in decision-making while maintaining a creative and cultural focus.
- Flexibility and prioritization skills in an environment with multiple concurrent projects and deadlines.
- Proactive, down-to-earth, and results-oriented work attitude.
Skills
- Marketing
- Project Management
- Brand Management
- Music Industry Knowledge
- Campaign Development
- Campaign Execution
- Strategic Planning
- Budget Management
- Stakeholder Management
- Communication
- Data Analysis
- Creative Direction
- Storytelling
- Prioritization
- Problem-Solving
Location
- Amsterdam
Work Type
- Full-time
- Hybrid
Experience Level
- Minimum 3 years relevant experience
Salary/Compensations
- Market conform salary
Benefits
- Extensive secondary benefits package
- Informal work atmosphere
- Creative and talented team
- Room for personal development
About the Company
- Warner Music Benelux is a collective of music makers and lovers, innovators and entrepreneurs, creatives and team members.
- We work with international and domestic artists including Dua Lipa, Ed Sheeran, Coldplay, Red Hot Chili Peppers, Alex Warren, sombr, Roxy Dekker, CHO, Ruben Annink, Zoë Livay, Jokke, Antoon, Samuel Welten.
- We are an innovative global music company with the creative spirit of a flexible independent label.
Equal Opportunity
- We remain committed to diversity, equality, and inclusion.
- We encourage applications from people of all ages, gender identities, races, ethnicities, religions, disabilities, and any other protected characteristics or identities.