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About the Role
We are seeking two Commercial Content Writers & Editors to manage and produce promotional and event-focused articles that convert new users to sportsbooks, prediction markets, DFS, and casinos. This role involves publishing content around the sports calendar, maintaining offer accuracy and compliance on evergreen pages, and editing freelance work. The focus is on creating high-performing SEO content that genuinely serves the reader.
Responsibilities
- Edit, write, and publish daily and evergreen content covering sign-up offers across sportsbooks, prediction markets, and daily fantasy, aligned with the sports calendar and search demand.
- Keep live offers accurate, up to date and compliant, ensuring they display correctly across evergreen pages.
- Edit freelancer content and create long-form pieces where needed, including sportsbook reviews, promo code pages, and best-betting-site guides.
- Use AI as a content creation tool, editing and humanizing content to ensure it reflects genuine expertise and meets editorial standards.
- Work with SEO and marketing teams to optimize content, test promotional language, and improve performance.
- Work collaboratively toward content, user, and performance KPIs.
Requirements
- Availability to work Thursday through Monday, 12–8pm Eastern Time.
- Strong knowledge of sports, betting, prediction markets, and DFS, with hands-on experience using sportsbook, pick'em, and prediction market apps.
- Strong writing and editing skills, with the ability to work quickly, meet publishing deadlines, and maintain high attention to detail.
- A baseline understanding of SEO and experience producing content that performs in organic search.
- Strong understanding of offer terms and advertising requirements across different markets.
- Experience with news SEO, Google News and AI Overviews.
- Experience covering regulated Canadian markets, particularly Ontario and Alberta.
- Experience creating and editing content using LLMs and prompt-based workflows.
- Expertise in sports betting and prediction markets.
Skills
- SEO
- Content creation
- Editing
- Writing
- AI tools
- LLMs
- Prompt-based workflows
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
Benefits
- Global and collaborative work environment
- Opportunity to work with well-known sports and sports betting media and technology brands
- Learning and development opportunities
- Chance to work with colleagues across multiple countries and markets
About the Company
- Better Collective builds sports media, betting, and AI-driven technology products for fans worldwide.
- Better Collective is a global digital sports media group, listed on the Nasdaq Copenhagen and Stockholm exchanges, on a mission to excite sports fans and build communities worldwide.
- The company operates at the intersection of sports, media, technology, betting, prediction markets, and AI.
- Brands include FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, The Nation Network, Bolavip, and the AI-powered betting solution, Playbook.
- Better Collective engages over 112 million unique users worldwide each month.
- The company combines the scale of a corporation with the speed and mindset of a startup.
- Teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and leveraging AI and technology.