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About the Role
You will advise international clients on digital PR strategies, plan and manage digital PR campaigns independently from kick-off to completion, and develop campaign ideas, content, and outreach strategies. You will coordinate interdisciplinary teams, ensure quality, support pitches and capacity/budget planning, analyze campaign performance, create reports, and present results to clients. You will also mentor junior colleagues.
Responsibilities
- Advise international clients on digital PR strategies.
- Plan and manage digital PR campaigns independently from kick-off to completion.
- Develop campaign ideas, content, and targeted outreach strategies.
- Coordinate interdisciplinary teams (Content Marketing & Digital PR, Design, Development) and ensure quality.
- Support pitches and capacity/budget planning.
- Analyze campaign performance, create reports, and derive optimization measures.
- Present results confidently to clients.
- Mentor junior colleagues.
Requirements
- Five years of relevant professional experience in Digital PR and/or Content Marketing with an SEO focus.
- Experience in independently planning, implementing, and evaluating Digital PR campaigns.
- Experience coordinating project teams, ideally in an agency environment.
- Knowledge of data-driven campaigns and natural link building.
- Proficient Excel skills.
- Experience with AI tools like ChatGPT, Perplexity, etc.
- Familiarity with data-driven campaigns for natural link building.
- Proficiency with Google Analytics, Google Search Console, Sistrix, SEMrush, Ahrefs, and Majestic.
- Experience with common Office programs.
- Meaningful use of AI tools like ChatGPT or Perplexity.
- Familiarity with project management tools like Notion or Trello is ideal.
- Ability to analyze data confidently.
- Ability to define suitable KPIs with clients and evaluate campaign results from initial contact to business impact.
- Ability to identify new trends in Digital PR and Content Marketing early and continuously develop knowledge.
- Excellent German language skills (C2 or native).
- Fluent English speaking skills.
Skills
- Digital PR
- Content Marketing
- SEO
- Data-driven campaigns
- Natural link building
- Excel
- AI tools (ChatGPT, Perplexity)
- Google Analytics
- Google Search Console
- Sistrix
- SEMrush
- Ahrefs
- Majestic
- Office programs
- Project management tools (Notion, Trello)
- KPI definition
- Campaign performance analysis
- Trend identification
Location
- Berlin Office
- Remote in Germany
- Remote abroad (up to six weeks per year)
Work Type
- Hybrid
- Remote
- Full-time
Experience Level
- 5 years of relevant professional experience
Benefits
- Flexibility to choose work model (Berlin office or remote in Germany).
- Up to six weeks remote work abroad per year.
- Free lunch three times a week in the office (vegetarian and vegan options available).
- Individual development plan and regular feedback meetings.
- Access to internal and external training opportunities via Peak Ace Academy.
- Flexible working hours.
- Part-time options.
- 28 vacation days per year (Christmas Eve and New Year's Day are additional holidays).
- Discounts at numerous shops and providers via corporate benefits portal.
- Company contribution of 20% to occupational pension savings.
- Well-equipped Berlin office with fruit, drinks, and collaboration space.
About the Company
- Peak Ace AG is a multi-award-winning digital marketing agency founded in 2007, based in Berlin with locations in Paris and Nantes.
- With over 170 employees, the team creates campaigns in more than 25 languages at a native level.
- Focuses on developing unique digital experiences, including Paid Advertising (PPC), SEO, Content Marketing, Digital Strategy, and specialized AI solutions like AI-powered Brand Monitoring and LLM Consulting.
- Delivers customized, high-performance solutions for renowned clients such as Airbnb, TUI, and AutoScout24.
- Recognized as 'SEO Agency of the Year' and 'Multi-Territory Agency of the Year' in 2023.
- Received multiple awards for its corporate culture, including the 'Best Agency Culture' award.
- Awards like 'Most Innovative Campaign' and 'Best Use of Search' highlight creativity and expertise.