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About the Role
The Brand & Campaign Manager will conceptualize, manage, and optimize diverse marketing campaigns, including offline activities and social paid, to precisely target our audience. This role involves developing our social media strategy, creating compelling content with the local community team, defining our tone of voice across all platforms, optimizing content for search engines (SEO), managing the customer journey, leveraging CRM for customer experience, supporting expansion goals with B2B/supply marketing, and monitoring marketing budgets, analyzing data, and identifying optimization opportunities.
Responsibilities
- Conceptualize, manage, and optimize diverse marketing campaigns (offline activities, social paid, etc.) to precisely target our audience.
- Develop our social media strategy and create compelling content with the local community team.
- Define our tone of voice across all platforms and optimize content for search engines (SEO).
- Manage the customer journey and leverage CRM for a premium customer experience.
- Support the real estate and development team with targeted B2B/supply marketing activities for international expansion.
- Monitor marketing budgets, analyze data and KPIs for success measurement, and identify optimization opportunities.
Requirements
- Minimum of 2 years of relevant marketing experience, ideally in Co-Living, Real Estate, Hospitality, Lifestyle, or D2C.
- Demonstrable success in conceptualizing and implementing online marketing, social media, SEO, and content campaigns.
- Proficient with common marketing tools and ad platforms.
- Strong analytical skills for interpreting campaign data, A/B tests, and performance KPIs.
- Experience in independently managing projects from concept to rollout.
- Experience in efficient use of marketing budgets.
- Creative mindset with a hands-on mentality.
- A feel for trends, brand aesthetics, and strong communication skills.
Skills
- Marketing Campaign Management
- Social Media Strategy
- Content Creation
- SEO
- Customer Journey Management
- CRM
- B2B Marketing
- Supply Marketing
- Performance Analysis
- Budget Management
- Project Management
- Data Analysis
- KPI Analysis
- A/B Testing
- Trend Analysis
- Brand Aesthetics
- Communication
Location
- Global
Work Type
- Full-time
Experience Level
- Minimum 2 years
Benefits
- Opportunity to work on an emerging, innovative business model shaping the future of urban living globally.
- Exciting and varied responsibilities in a growing company with the chance to make an impact and contribute to success.
- Startup culture with flat hierarchies, open communication, and a positive international work environment.
- Collaboration with passionate individuals driving innovative ideas.
About the Company
- The Base offers co-living in an exceptional atmosphere with stylish apartments, inviting social areas, and exciting events.
- Locations provide apartments for long-term residents and hotel rooms for short stays.
- The goal is to bring together a community of inspiring and open-minded people to live together, connect, have fun, and create new things.
- We are a young, dynamic, and international team that believes every idea can make a difference.
- We are looking for team members who are passionate about contributing and shaping the future of living to create the best community in the world.