Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Marketing Manager (m/w/d) role.

Rezi rewrites your resume against theBASE FOL Group GmbH's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Marketing Manager (m/w/d) posting at theBASE FOL Group GmbH — free, in seconds.

About the Role

We are revolutionizing the future of living and co-living. The Base offers co-living in an exceptional atmosphere with stylish apartments, inviting social areas, and exciting events. Our goal is to bring together a community of inspiring and open-minded people who live together, connect, have fun, and create new things together. We are a young, dynamic, and international team seeking passionate individuals to shape the future of living with us and create the best community in the world.

Responsibilities

Conceive, manage, and optimize diverse marketing campaigns (offline activities, social paid, etc.) to precisely target our audience.
Develop our social media strategy and create compelling content with the local community team.
Define the right tone of voice for our customers, manage wording across all platforms, and optimize content for search engines (SEO).
Guide residents throughout the entire customer journey and leverage CRM potential for a premium customer experience.
Support the real estate and development team with targeted B2B/supply marketing activities for international expansion goals.
Monitor marketing budgets, analyze data and KPIs for success measurement, and identify continuous optimization potential.

Requirements

Minimum of 2 years of relevant marketing experience, ideally in co-living, real estate, hospitality, lifestyle, or D2C.
Proven success in conceptualizing and implementing online marketing, social media, SEO, and content campaigns.
Proficient with common marketing tools and ad platforms.
Strong numerical understanding for interpreting campaign data, A/B tests, and performance KPIs.
Experience in independently managing projects from idea to rollout.
Experience in efficient use of marketing budgets.
Creative mindset with a hands-on mentality.
A feel for trends, brand aesthetics, and strong communication skills.

Skills

Marketing Campaign Management
Social Media Strategy
Content Creation
SEO
Customer Journey Management
CRM
B2B Marketing
Supply Marketing
Performance Analysis
Budget Management
Project Management
Data Analysis
A/B Testing
Trend Analysis
Brand Aesthetics
Communication

Experience Level

Minimum 2 years of relevant marketing experience

Benefits

Opportunity to work on an emerging, innovative business model shaping the future of urban living globally.
Exciting and varied responsibilities in a growing company with the chance to make an impact and contribute to success.
Startup culture with flat hierarchies, open communication, and a positive international work environment.
Collaboration with passionate individuals driving innovative ideas.

About the Company

We are revolutionizing the way people live and co-live in the future.
The Base stands for co-living in an exceptional atmosphere, stylish apartments, inviting social areas, and exciting events.
Our locations offer apartments for long-term residents and hotel rooms for short stays.
Our goal is to bring together a community of inspiring and open-minded people who live together, connect, have fun, and create new things together.
We are a young, dynamic, and international team.
We believe that every idea can make a difference.
We are looking for team members who are passionate about contributing and shaping the future of living with us to create the best community in the world!