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About the Role
As an Expert Manager focused on marketing technology, you will be a seasoned marketing practitioner leading key workstreams within integrated Bain case teams. You will work closely with client teams and cross-functional colleagues, using hands-on platform experience, data, and analysis to generate insights and contribute to broader case results. You will help clients understand the impact of marketing technology decisions, connect marketing insights to broader business goals, and translate your expertise into practical recommendations.
Responsibilities
- Lead key workstreams, particularly those focused on marketing technology, with support from the leadership team.
- Deliver high-quality results that meet client expectations and strengthen client advocacy.
- Partner with Bain generalist consultants in blended teams, bringing together complementary skills and expertise.
- Apply deep marketing expertise across relevant industries, channels, platforms, products, and tools.
- Lead a wide range of analyses and consistently produce insightful, accurate outputs and materials.
- Use hands-on experience with digital advertising, e-commerce, and other marketing platforms to gather data, generate insights, and develop testing plans.
- Bring current knowledge of marketing technology and tools, including generative AI, attribution and measurement, marketing and advertising technology, and data.
- Build trusted relationships with clients and their agencies and collaborate effectively across stakeholder groups.
- Communicate clearly and consistently with case teams and clients, sharing insights and maintaining alignment on the workplan.
- Connect specialized marketing expertise with broader client business challenges, translating insights into actionable strategic recommendations that drive measurable impact.
- Bring a consistently positive, accountable mindset and contribute actively to the day-to-day work of the case team.
- Seek out and act on feedback from teammates, peers, and leaders.
- Coach and develop junior team members through case work.
- Share expertise and best practices across FRWD and the broader Bain ecosystem.
- Contribute to FRWD strategy and operations, including sponsoring internal initiatives and supporting recruiting and hiring activities.
Requirements
- 8+ years of relevant industry experience in marketing roles, including agency, brand, in-house, or technology platform environments, with clear leadership experience and a consistent career trajectory.
- 3–5+ years of marketing technology experience, such as marketing technology stack assessments, marketing automation, customer data platform implementations, or measuring return on marketing technology investments.
- Exceptional strategic thinking and analytical skills, with the ability to solve complex problems.
- Experience contributing to high-performing, cross-functional, integrated teams.
- The ability to break complex problems into manageable pieces and apply a hypothesis-driven approach.
- Demonstrated proficiency in one or more marketing domains.
- Strong expertise in the digital media landscape, including media partners, products, and industry best practices.
- Exceptional planning and organizational skills, with the ability to meet deadlines and collaborate across functions.
- Strong written and verbal communication skills.
- A positive, accountable approach to your work.
- Willingness and ability to travel as needed.
Skills
- Marketing technology
- Generative AI
- Attribution and measurement
- Marketing and advertising technology
- Data
- Digital advertising
- E-commerce
- Marketing diagnostics
- Marketing acceleration
- E-commerce acceleration
- Operating model
- Marketing technology and data strategy
- Due diligence
- Meta Blueprint
- Google Ads
- Amazon Ads
- The Trade Desk Trading Academy
- Adobe Marketing Platform
Location
- London
- Paris
Work Type
- Permanent Full-Time
Experience Level
- 8+ years of relevant industry experience
- 3-5+ years of marketing technology experience
Education Level
- Bachelor's degree
- MBA preferred but not required
About the Company
- We are proud to be consistently recognized as one of the world’s best places to work.
- We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times.
- Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment.
- We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.
- You’ll join FRWD, Bain & Company’s marketing acceleration capability and a 200-person community of expert practitioners who partner with clients and their agencies to drive meaningful business results and transformation.
- Our team brings together practitioners from leading in-house marketing organizations, agencies, and technology platforms.
- We combine hands-on marketplace expertise with data-driven insights to help clients understand not only what to do and why, but also how to make change happen.
- Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.
- Across 61 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries.
- Our vibrant ecosystem of digital innovators complements our tailored, integrated expertise to deliver better, faster, and more enduring outcomes.
- We’ve committed $2 billion in pro bono services over the next decade to support organizations tackling today’s urgent challenges.
- We’re proud to be recognized with a platinum rating from EcoVadis, placing us in the top 1% of consulting firms for environmental, social, and ethical performance.
- Since 1973, we’ve measured success by the success of our clients—and we continue to lead the industry in client advocacy.