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About the Role
As a FRWD Expert Consultant, you will play a critical role in integrated casework, driving key workstreams and contributing to client results. You will work directly with client teams and cross-functional peers, leveraging data, platform expertise, and insights to inform and accelerate marketing strategies.
Responsibilities
- Drive key marketing-focused workstreams with support from the leadership team
- Partner with consultants in a blended team structure
- Apply deep expertise in a specific marketing domain, such as a platform, channel, or industry
- Conduct in-platform analysis to develop insights and testing plans
- Deliver high-quality, zero-defect materials and outputs that exceed client expectations
- Clearly communicate how your workstream contributes to the broader marketing strategy
- Present insights and recommendations directly to change-oriented executives and their leadership teams, translating complex analysis into compelling narratives that drive decisions
- Mentor and direct junior case team members
- Contribute to FRWD’s internal initiatives and recruiting efforts
Requirements
- 5+ years of hands-on marketing experience in agency, brand, in-house, or platform environments
- A track record of hands-on experience across performance media platforms such as Facebook/Instagram, Google Ads, YouTube, and programmatic media, including tools such as Meta Ads Manager, Google Ads, YouTube, and DV360
- Exposure to web and app analytics, with an understanding of customer journeys, funnels, and conversion levers
- Ability to connect brand and performance marketing and design measurement frameworks to understand full-funnel impact
- Strong capability to design, execute, and optimize campaigns against key performance indicators, including return on ad spend (ROAS), click-through rate (CTR), cost per thousand impressions (CPM), and cost per acquisition (CPA)
- Strong understanding of audience segmentation, targeting strategies, creative testing, and budget allocation
- Familiarity with tools such as Google Analytics, Firebase, AppsFlyer, or Mixpanel
- Ability to identify and recommend optimization opportunities that improve conversion rates, reduce drop-offs, and enhance user experience
- Demonstrable commercial impact, with specific examples of driving revenue growth, cost efficiency, or measurable improvements in marketing performance
- A hypothesis-driven mindset, with the ability to structure ambiguous problems quickly, form an early point of view, and pressure-test it against data
- Clear, confident communication and strong organizational skills
- Proven ability to work effectively in fast-paced, cross-functional teams
Skills
- Performance media platforms
- Facebook/Instagram
- Google Ads
- YouTube
- Programmatic media
- Meta Ads Manager
- Google Ads
- YouTube
- DV360
- Web analytics
- App analytics
- Customer journeys
- Funnels
- Conversion levers
- Brand marketing
- Performance marketing
- Measurement frameworks
- Full-funnel impact
- Campaign design
- Campaign execution
- Campaign optimization
- Return on ad spend (ROAS)
- Click-through rate (CTR)
- Cost per thousand impressions (CPM)
- Cost per acquisition (CPA)
- Audience segmentation
- Targeting strategies
- Creative testing
- Budget allocation
- Google Analytics
- Firebase
- AppsFlyer
- Mixpanel
- Optimization opportunities
- Conversion rates
- User experience
- Revenue growth
- Cost efficiency
- Marketing performance
- Hypothesis-driven problem-solving
- Data analysis
- Communication
- Organizational skills
- Cross-functional teamwork
Location
- Sydney
- Melbourne
Work Type
- Permanent Full-Time
Experience Level
- 5+ years of hands-on marketing experience
Education Level
- Bachelor’s degree
- Certifications in relevant digital platforms
- Graduate or advanced degree
About the Company
- We are proud to be consistently recognized as one of the world’s best places to work.
- We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times.
- Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance.
- They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment.
- We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.
- You’ll join our FRWD experts within the Marketing Excellence practice.
- FRWD is our marketing acceleration capability, made up of a 100-person community of expert practitioners who partner with clients—and their agencies—to drive meaningful business results and transformation.
- We’re a team of seasoned professionals from some of the world’s leading in-house marketing teams, agencies, and technology platforms.
- Our work is rooted in real marketplace expertise and focused on delivering actionable insights and transformative outcomes.
- While we are not an agency, our collaborative, impact-oriented approach helps clients tackle their most pressing marketing challenges.