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About the Role
The Market Researcher / Analyst is responsible for generating evidence-based market insights that directly inform commercial strategy and decision-making. Working collaboratively with Marketing, Sales, Medical Affairs, and Business Unit leadership, this role designs and executes primary and secondary market research to answer critical business questions about product positioning, market dynamics, competitive landscapes, and patient/physician needs. Successful delivery of actionable, data-driven insight – along with clear, strategic recommendations—will directly drive improvements in our market approach and contribute to business objectives.
Responsibilities
- Design and plan primary and secondary market research studies using appropriate methodologies to assess brand positioning, market opportunity, and competitive dynamics
- Partner with stakeholders to translate business challenges and opportunities into clear research objectives and hypotheses
- Develop detailed research protocols, questionnaires, and discussion guides that minimize bias and maximize data relevance
- Address key strategic questions related to commercial strategy, demand forecasting, resource allocation, and market segmentation
- Conduct rigorous analysis of primary, secondary, and internal data sources to synthesize comprehensive market insights
- Identify patterns, trends; critically evaluate data limitations and implications
- Collaborate with analytical resources (internal team, external partners) to deepen analysis and move beyond vendor reports
- Translate complex findings into clear, concise, and visually compelling presentations for senior stakeholders
- Deliver specific, actionable recommendations with clear rationale and expected business impact
- Manage relationships with third-party market research firms to ensure quality, timeliness, and alignment with project specifications
- Integrate vendor feedback into research design and execution
- Monitor vendor performance against agreed-upon deliverables (timelines, quality standards, documentation)
- Maintain organized project documentation and data repositories for future reference and institutional knowledge
Requirements
- Evidence-based market insights generation
- Inform commercial strategy and decision-making
- Collaborate with Marketing, Sales, Medical Affairs, and Business Unit leadership
- Design and execute primary and secondary market research
- Answer critical business questions about product positioning, market dynamics, competitive landscapes, and patient/physician needs
- Deliver actionable, data-driven insight
- Provide clear, strategic recommendations
- Drive improvements in market approach
- Contribute to business objectives
Skills
- Market Research
- Data Analysis
- Strategic Recommendations
- Project Management
- Vendor Management
Benefits
- Personal development and career advancement opportunities globally
- Diverse, inclusive, and flexible workplace culture
About the Company
- Merck is a global team of curious people from diverse backgrounds, perspectives, and life experiences.
- This diversity drives excellence and innovation, strengthening our leadership in science and technology.
- We are committed to creating access and opportunities for everyone to grow and develop at their own pace.
- Join us to build an inclusive and belonging culture that impacts millions and enables everyone to support the progress of humanity.
- Merck's solutions enrich people's lives in healthcare, life science, and electronics.
- Merck aims to build a prosperous world where people, customers, patients, and the planet coexist.
Equal Opportunity
- We are a group of curious people from diverse backgrounds, perspectives, and life experiences.
- This diversity drives excellence and innovation, strengthening our leadership in science and technology.
- We are committed to creating access and opportunities for everyone to grow and develop at their own pace.
- Join us to build an inclusive and belonging culture that impacts millions and enables everyone to support the progress of humanity.