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About the Role
This role is for a Senior Performance Marketer within a fast-growing consumer AI company, focusing on driving commercial performance and scaling acquisition across international markets. The position is highly hands-on, with direct ownership of paid acquisition campaigns, significant monthly media spend, and creative testing decisions across mainstream consumer channels.
Responsibilities
- Launch, manage, and optimize paid acquisition campaigns.
- Control and allocate significant monthly acquisition budgets.
- Monitor and optimize CAC, CPA, ROAS, LTV, and payback performance.
- Own creative testing decisions, including what to test, scale, or stop.
- Develop and execute acquisition strategies across B2C consumer channels.
- Scale campaigns across multiple markets and platforms.
- Conduct high-volume creative testing to identify scalable acquisition opportunities.
- Analyze subscription funnel and cohort economics to support commercial decisions.
- Optimize web and subscription funnels to improve acquisition performance.
- Allocate budgets across channels based on performance and commercial priorities.
- Monitor account restrictions and resolve acquisition challenges.
- Use performance and attribution tools to analyze campaign effectiveness.
Requirements
- Fluent in English, both written and spoken.
- Proven hands-on paid acquisition experience with direct campaign ownership.
- Personally controlled spend of $300K+ per month.
- Recent demonstrable commercial results linked to CAC, CPA, ROAS, LTV, or payback.
- Strong B2C acquisition background within consumer apps, subscriptions, DTC, gaming, or dating/social.
- Proven ownership of creative testing decisions.
- Experience personally deciding what to test, scale, and stop.
- Strong understanding of acquisition and subscription economics.
- Comfortable working for an adult-AI companionship company.
Location
- Remote (Europe/Asia)
Work Type
- B2B engagement preferred
Experience Level
- Senior
Benefits
- Worldwide remote working
- Ownership of significant consumer acquisition activity
- International acquisition scope
- Exposure to a fast-growing consumer AI business
About the Company
- David Kennedy Recruitment is working with a fast-growing consumer AI company.