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About the Role

Drive net-new user acquisition for Hack The Box’s B2C platform by executing and optimizing scalable growth initiatives across creators, partnerships, paid/social campaigns, SEO, and other acquisition channels. Own the day-to-day execution, experimentation, and performance tracking needed to identify repeatable growth opportunities and continuously increase the volume and quality of new users.

Responsibilities

Own B2C acquisition campaigns across relevant channels, including paid/social media, creators, partnerships, SEO, and emerging growth opportunities.
Manage the creator and influencer pipeline end-to-end, including outreach, campaign briefs, negotiations, execution, budgets, and performance tracking.
Develop and manage partnership and affiliate initiatives, including onboarding, communication, campaign coordination, and ongoing performance monitoring.
Plan, launch, and evaluate growth experiments by developing hypotheses, defining KPIs, testing campaigns, and identifying scalable acquisition opportunities.
Collaborate with external performance agencies where relevant, providing direction on campaigns and creative requirements while monitoring execution and ROI.
Create and optimize growth content and campaign messaging that resonates with technical, cybersecurity-curious, and developer audiences.
Track and communicate acquisition performance, using metrics such as signups, conversion rates, CAC, channel ROI, attribution, impressions, and campaign performance to inform business decisions.

Requirements

2+ years of experience in B2C growth, digital, performance, or consumer marketing, with a demonstrated track record of driving user acquisition.
Hands-on experience executing and testing multi-channel acquisition campaigns, rather than solely owning high-level marketing strategy.
Strong understanding of growth metrics and performance marketing, including CAC, conversion rates, ROI, attribution, and campaign KPIs.
Strong copywriting and campaign development skills, with the ability to create engaging messaging and adapt it to technical or cybersecurity-oriented audiences.
Strong analytical, organizational, and execution skills, with the ability to independently manage multiple initiatives, make decisions based on data and available resources, and use AI/tools to improve marketing efficiency.
Technical curiosity and comfort with technology, with an understanding of technical concepts and an interest in cybersecurity, SaaS, developer tools, or similar technical products.
Curiosity and some experience in using AI solutions to improve efficiency and ways of working.
Strong written and verbal English communication skills, with the ability to communicate clearly and effectively with diverse audiences.

Skills

Google Analytics
SEO tools
Affiliate/creator management tools
Reporting/dashboard tools
Generative AI tools for campaign ideation, copywriting, research, analysis, and improving day-to-day marketing efficiency
Experience working with creators, influencers, affiliates, partnerships, or communities, ideally managing relationships and campaigns directly
Experience working in the cybersecurity field
Experience managing paid advertising

Location

Athens, Greece
England, United Kingdom

Work Type

Full-time
Hybrid
Fully remote

Experience Level

2+ years of experience

Benefits

Private health care
Paid paternity leave (extended support)
Parenthood & Family Building Benefits
25 annual leave days + Summer Fridays (4-6)
Free lunch & snacks at the office
120€ Ticket Restaurant by Edenred
Dedicated budget for training and professional development, participation in conferences
Full access to the Hack The Box lab offerings
State-of-the-art equipment (mac, iPhone, and mobile plan)
Flexible WFH (Hybrid Model)
Annual childcare allowance
Access to on-site gym and a variety of group activities, including Cross Training, Pilates, Boxing, and Climbing

About the Company

Hack The Box is the leading cyber readiness platform for the agentic era, battle-testing and upskilling both humans and AI agents to enhance organizational cyber resilience.
Trusted by the Fortune 500, government agencies, and MSSPs, the platform delivers threat-informed learning paths consisting of real-world scenarios in gamified labs and live-fire simulations that build and validate offensive and defensive cyber capabilities.
With a loyal community of more than 4 million members and 800+ enterprise customers, Hack The Box empowers teams and intelligent systems alike to strengthen cyber defenses and reduce breach risk effectively.
Rapidly growing its international footprint and reach, Hack The Box is headquartered in the UK, with additional offices in the US, Australia, and Greece.
Headquarters in the UK, along with our entities in Greece and the US, have been certified as a Great Place to Work for 4 consecutive years (2023 - 2026).
The Greek entity has been recognized among the Best Workplaces in Greece (4th, 2nd, 3rd, 1st) and Europe (7th, 10th, 73rd, 13th) during this period.

Equal Opportunity

At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace.
We believe that diversity enriches our performance, services, and the communities we serve.
As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications.
We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We are dedicated to providing a fair and respectful work environment that reflects our values.