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About the Role
The Paid Social Account Director is a senior leadership role responsible for the strategic, operational, and commercial success of key client accounts. This role acts as the senior paid social authority, leading account strategy, driving performance, and developing high-performing teams. You will translate client business objectives into paid social strategies, ensure excellence in activation, and serve as a critical escalation point and client contact.
Responsibilities
- Act as the senior, day-to-day paid social lead for assigned accounts, building trusted, long-term client partnerships.
- Lead senior client meetings, performance reviews, and strategic planning sessions.
- Translate client business goals into clear paid social strategies, frameworks, and roadmaps aligned to key performance indicators.
- Own client satisfaction, proactively identifying growth opportunities and responding to challenges with clear, strategic solutions.
- Lead the development of integrated paid social strategies across platforms including Meta, TikTok, Snapchat, Pinterest, LinkedIn, X, and emerging channels.
- Oversee campaign planning, activation, optimisation, and testing frameworks to deliver against both performance and brand objectives.
- Ensure best-in-class quality standards, QA processes, and platform best practices are consistently applied across all activity.
- Embed WPP Media Social Excellence and DPAM (Discover, Plan, Activate, Measure) methodologies into all outputs and ways of working.
- Maintain oversight of account budgets, forecasting, and pacing to ensure financial accuracy and delivery against agreed client targets.
- Partner closely with planning, data, analytics, and creative teams to deliver integrated, cross-channel outcomes.
- Support new business responses, organic growth opportunities, and account expansion initiatives.
- Lead, mentor, and develop Account Managers, Senior Executives, and Executives, fostering a high-performance and inclusive team culture.
- Act as a coaching-led manager, providing clear direction, regular feedback, and structured development plans for direct reports.
- Set and uphold clear standards for output quality, behaviours, and ways of working across the account team.
- Support talent progression, training, and capability building across paid social skillsets.
- Act as the primary escalation point for client or campaign issues, resolving challenges quickly and effectively.
- Ensure compliance with WPP Media governance, platform access policies, and operational standards.
- Drive continuous improvement across processes, tools, and ways of working to deliver operational excellence.
Requirements
- Significant experience in paid social media, ideally within an agency environment.
- Deep expertise across major paid social platforms and social performance frameworks.
- Proven experience leading teams and managing senior-level client relationships.
- Strong strategic thinking with the ability to connect platform activity to broader business and commercial outcomes.
- Excellent communication, storytelling, and stakeholder-management skills.
- High attention to detail, with the ability to oversee complex accounts and multiple workstreams simultaneously.
- Requires individuals to have the right to work in the UK.
Skills
- Paid social media strategy
- Meta
- TikTok
- Snapchat
- X
- Campaign planning
- Activation
- Optimization
- Testing frameworks
- Performance marketing
- Brand marketing
- Budget management
- Forecasting
- Team leadership
- Mentoring
- Client relationship management
- Strategic thinking
- Communication
- Storytelling
- Stakeholder management
Location
- UK
Work Type
- Hybrid
Experience Level
- Senior leadership
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.