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About the Role

As a Paid Search Account Manager, you will be responsible for the day-to-day execution of all paid search activities. You will leverage strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimization, and analysis. This role involves managing and developing junior team members to meet and exceed client expectations, acting as a key point of contact for the Global Hub.

Responsibilities

Manage and optimize designated search accounts, forecasting opportunities and devising campaign strategy.
Oversee client or team deliverables, such as performance commentary and weekly reporting.
Guide junior team members in effectively achieving client deliverables.
Ensure adherence to paid search channel best practices and contribute to their development.
Develop strong relationships with the Global Hub, clients, and key suppliers.
Lead team communications with stakeholders.
Foster positive working relationships across client teams for flawless plan execution.
Become a trusted advisor by building rapport and sharing industry knowledge.
Identify strategic issues and help stakeholders understand their business challenges.
Motivate and coach junior team members, providing feedback and recognition.
Delegate and manage workloads across junior team members and the Global Hub.
Support and educate planning teams on the benefits and purpose of paid search.
Assist with the recruitment process for the immediate and wider team.
Act as an ambassador for the team to potential candidates during interviews.
Maximize operational efficiencies using available technology and implementing processes.
Identify opportunities for process improvement and provide recommendations.
Take ownership of issues, proactively suggesting resolutions and preventative measures.
Contribute to the development of strategic revenue and services opportunities.

Requirements

Paid Search expertise with current dated certifications.
Excellent knowledge of bid management, core PPC technology platforms, and data analysis.
Understanding of the strategic and tactical application of paid search and digital marketing.
Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.
Requires the right to work in the UK.

Skills

Paid Search
Bid Management
PPC Technology Platforms
Data Analysis
Digital Marketing
Team Leadership
Communication
Client Relationship Management
Supplier Management
Innovation
Test & Learn Methodologies

Location

Work Type

Hybrid

Experience Level

Manager

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth using exceptional talent, trusted data and intelligence, and world-class partnerships via the WPP Open platform.
WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale.
Clients see the performance of their media investment through WPP Open and Open Intelligence.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.