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About the Role
Wolf & Badger is seeking a Head of PR & Partnerships to lead its US market growth, focusing on increasing brand awareness, securing top-tier media coverage, managing creator programs, and driving strategic partnerships. This senior role is crucial for establishing Wolf & Badger as the premier destination for independent fashion and design in the US.
Responsibilities
- Lead the PR and communications strategy for Wolf & Badger, focused on the US with a global view across our UK and US markets
- Build relationships with top-tier fashion, lifestyle, business, technology and sustainability media, stylists and tastemakers, and land consistent coverage for Wolf & Badger and the independent designers we champion
- Turn what makes us different into stories: independent designers from around the world, our B Corp standards, physical retail in SoHo and LA, and our work at the frontier of AI-led shopping
- Own the press office end to end, from story development, press materials, samples and credits to celebrity dressing, reputation management and rapid response
- Run one PR and events calendar across New York and London, working hand in hand with our London team
- Own our US creator strategy and manage our ShopMy relationship, choosing the creators we work with and building long-term relationships
- Work with our London content and social teams on the Wolf & Badger Tastemakers program, within our brand voice and creative standards
- Feed the story and creator input into a single brief for our US creative agency, owned by our growth marketing team, so that creator content, UGC and US assets carry one consistent story
- Turn our SoHo store into a stage for the brand, with a program of press, creator, designer and customer events, and build our presence around moments such as New York Fashion Week
- Identify pop-up, concession and retail collaboration opportunities with like-minded retailers and venues, and lead the press, creator and event program around each one
- Source, negotiate and deliver marketing and co-branded partnerships with brands outside our marketplace, retailers, venues and organizations that share our values, from first conversation to signed agreement
- Represent Wolf & Badger in the US at industry events and with press and partners
- Work with our Brand Partnerships team to make press, events and pop-ups a core part of what our designers get from Wolf & Badger
- Report on the impact of PR, creator, event and partnership activity, and make the case for where the PR and partnerships budget goes next
- Grow our brand awareness across the US with a focus on the most commercially relevant markets
Requirements
- 6+ years in PR and communications, in-house or agency, in fashion, lifestyle, beauty or retail, with experience managing people, agencies or programs end to end
- An established network across US fashion, lifestyle and business media, and a track record of landing top-tier coverage
- Proven experience running creator programs and marketing partnerships, from sourcing through negotiation to results
- Experience planning and delivering events and activations, from intimate press moments to large launches
- A commercial, data-literate mindset: you set clear goals for your work and can show the results
- Confidence representing a business at senior level, and comfort working autonomously across time zones with UK-based leadership
- A genuine passion for independent brands, fashion and sustainability
- Energy, humor and self-awareness, thriving in a feedback-driven, growth-oriented culture
- Experience in a scale-up, marketplace or multi-brand retailer
- Experience with ShopMy, LTK or similar creator commerce platforms
- Experience briefing creative, content or PR agencies
- Experience delivering pop-ups, concessions or retail partnerships
- Experience across the UK and US markets
- Familiarity with B Corp or mission-driven businesses
Skills
- PR
- Communications
- Partnerships
- Creator Programs
- Event Planning
- Brand Awareness
- Media Relations
- Content Strategy
- Budget Management
- Negotiation
- Reporting
- Relationship Building
Location
- New York City, NY
- London, UK
- Los Angeles, CA
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
- 6+ years
Salary/Compensations
- $110,000-$145,000 base
Benefits
- Equity in Wolf & Badger through share options
- Comprehensive health benefits: medical, dental and vision insurance
- 401(k) retirement plan
- Generous time off: paid vacation, sick leave and company holidays, plus paid volunteering leave
- Quarterly Wellness Wallet
- Staff discount across Wolf & Badger, in-store and online
- Career development opportunities
About the Company
- Wolf & Badger is a mission-driven company focused on making retail fair by supporting independent designers globally.
- We operate an online marketplace and flagship stores in London, New York City, and Los Angeles, vetting brands against sustainability guarantees.
- We are a UK and US-based scale-up business and a Certified B Corporation, committed to social and environmental purpose.
- Recognized by the Financial Times as one of Europe's Long-Term Growth Champions and an early adopter of AI shopping agents.
Equal Opportunity
- Wolf & Badger is an equal opportunities employer.
- We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.
- We encourage applications from people from all walks of life.