Head of PR & Partnerships - Ethical Fashion Marketplace at Wolf & Badger | NY, US | Rezi

Head of PR & Partnerships - Ethical Fashion Marketplace at Wolf & Badger

Head of PR & Partnerships - Ethical Fashion Marketplace

Wolf & Badger · NY, US

1 months ago

Head of PR & Partnerships - Ethical Fashion Marketplace

Wolf & Badger · NY, US

a month ago
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About the Role

Wolf & Badger is seeking a Head of PR & Partnerships to lead its US market growth, focusing on increasing brand awareness, securing top-tier media coverage, managing creator programs, and driving strategic partnerships. This senior role is crucial for establishing Wolf & Badger as the premier destination for independent fashion and design in the US.

Responsibilities

  • Lead the PR and communications strategy for Wolf & Badger, focused on the US with a global view across our UK and US markets
  • Build relationships with top-tier fashion, lifestyle, business, technology and sustainability media, stylists and tastemakers, and land consistent coverage for Wolf & Badger and the independent designers we champion
  • Turn what makes us different into stories: independent designers from around the world, our B Corp standards, physical retail in SoHo and LA, and our work at the frontier of AI-led shopping
  • Own the press office end to end, from story development, press materials, samples and credits to celebrity dressing, reputation management and rapid response
  • Run one PR and events calendar across New York and London, working hand in hand with our London team
  • Own our US creator strategy and manage our ShopMy relationship, choosing the creators we work with and building long-term relationships
  • Work with our London content and social teams on the Wolf & Badger Tastemakers program, within our brand voice and creative standards
  • Feed the story and creator input into a single brief for our US creative agency, owned by our growth marketing team, so that creator content, UGC and US assets carry one consistent story
  • Turn our SoHo store into a stage for the brand, with a program of press, creator, designer and customer events, and build our presence around moments such as New York Fashion Week
  • Identify pop-up, concession and retail collaboration opportunities with like-minded retailers and venues, and lead the press, creator and event program around each one
  • Source, negotiate and deliver marketing and co-branded partnerships with brands outside our marketplace, retailers, venues and organizations that share our values, from first conversation to signed agreement
  • Represent Wolf & Badger in the US at industry events and with press and partners
  • Work with our Brand Partnerships team to make press, events and pop-ups a core part of what our designers get from Wolf & Badger
  • Report on the impact of PR, creator, event and partnership activity, and make the case for where the PR and partnerships budget goes next
  • Grow our brand awareness across the US with a focus on the most commercially relevant markets

Requirements

  • 6+ years in PR and communications, in-house or agency, in fashion, lifestyle, beauty or retail, with experience managing people, agencies or programs end to end
  • An established network across US fashion, lifestyle and business media, and a track record of landing top-tier coverage
  • Proven experience running creator programs and marketing partnerships, from sourcing through negotiation to results
  • Experience planning and delivering events and activations, from intimate press moments to large launches
  • A commercial, data-literate mindset: you set clear goals for your work and can show the results
  • Confidence representing a business at senior level, and comfort working autonomously across time zones with UK-based leadership
  • A genuine passion for independent brands, fashion and sustainability
  • Energy, humor and self-awareness, thriving in a feedback-driven, growth-oriented culture
  • Experience in a scale-up, marketplace or multi-brand retailer
  • Experience with ShopMy, LTK or similar creator commerce platforms
  • Experience briefing creative, content or PR agencies
  • Experience delivering pop-ups, concessions or retail partnerships
  • Experience across the UK and US markets
  • Familiarity with B Corp or mission-driven businesses

Skills

  • PR
  • Communications
  • Partnerships
  • Creator Programs
  • Event Planning
  • Brand Awareness
  • Media Relations
  • Content Strategy
  • Budget Management
  • Negotiation
  • Reporting
  • Relationship Building

Location

  • New York City, NY
  • London, UK
  • Los Angeles, CA

Work Type

  • Full-time
  • Hybrid

Experience Level

  • Senior
  • 6+ years

Salary/Compensations

  • $110,000-$145,000 base

Benefits

  • Equity in Wolf & Badger through share options
  • Comprehensive health benefits: medical, dental and vision insurance
  • 401(k) retirement plan
  • Generous time off: paid vacation, sick leave and company holidays, plus paid volunteering leave
  • Quarterly Wellness Wallet
  • Staff discount across Wolf & Badger, in-store and online
  • Career development opportunities

About the Company

  • Wolf & Badger is a mission-driven company focused on making retail fair by supporting independent designers globally.
  • We operate an online marketplace and flagship stores in London, New York City, and Los Angeles, vetting brands against sustainability guarantees.
  • We are a UK and US-based scale-up business and a Certified B Corporation, committed to social and environmental purpose.
  • Recognized by the Financial Times as one of Europe's Long-Term Growth Champions and an early adopter of AI shopping agents.

Equal Opportunity

  • Wolf & Badger is an equal opportunities employer.
  • We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.
  • We encourage applications from people from all walks of life.