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About the Role

The Pioneer offers journalism that doesn't stop at the first answer, providing context, classification, and diverse perspectives. We are looking for someone to own our paid acquisition end-to-end, build qualified reach, drive podcast growth, expand distribution, establish a test-and-learn logic, translate data into decisions, and identify new growth potentials.

Responsibilities

Own paid acquisition end-to-end, from strategy and budget allocation to campaign setup, creative testing, and ongoing optimization across Paid Social, Search, and other relevant channels (e.g., Meta, Google Ads, LinkedIn).
Build qualified reach by focusing on the right users, optimizing across the entire funnel and relevant KPIs like CAC, CPL, ROAS, and engagement.
Drive podcast growth by developing strategies with the podcast team and partners to scale existing formats and reach new listeners.
Expand distribution through syndications, collaborations, and reach partnerships with other media, platforms, and relevant multipliers.
Build a test-and-learn logic for continuous testing and performance-based development of creatives, target groups, messages, landing pages, and channels.
Translate data into decisions by analyzing cohorts, attribution, and channel performance with the Data & BI team to derive clear recommendations.
Actively seek new growth potentials, contribute own ideas, and test new channels and formats.
Work cross-functionally with Growth, Product, Data & BI, and Creative teams to increase the reach of journalistic products.

Requirements

3 to 5 years of experience in Growth, Performance, or Acquisition Marketing, ideally in a B2C, D2C, or other consumer-facing company.
Hands-on experience with paid platforms like Meta and Google Ads, with proficiency in tracking, attribution, and relevant KPIs.
Understanding of how creative and performance interact, with the ability to develop hypotheses, set up A/B tests, and optimize creatives, target groups, and funnels based on data.
Experience in independently managing marketing budgets and confidence in making decisions and taking responsibility for results.
Full funnel thinking from a user perspective, covering the entire customer journey from initial touchpoint to long-term customer relationship.
Ability to manage external partners and internal interfaces effectively, bringing together different teams for rapid implementation of growth measures.
Analytical, pragmatic, and self-reliant approach, with a focus on rapid testing, learning from results, and scaling successful strategies.
Clear and convincing communication skills, both internally and externally.
Enthusiasm for actively shaping and developing Growth Marketing.

Skills

Paid Social
Paid Search
Meta Ads
Google Ads
LinkedIn Ads
Campaign Setup
Creative Testing
Performance Optimization
Funnel Optimization
KPI Management (CAC, CPL, ROAS, Engagement)
Podcast Growth Strategies
Distribution Strategies
Syndication
Partnership Development
Test & Learn Logic
A/B Testing
Data Analysis (Cohorts, Attribution, Channel Performance)
Cross-functional Collaboration
External Partner Management
Internal Stakeholder Management
Analytical Skills
Pragmatism
Self-Management
Communication Skills

Location

Berlin

Work Type

Full-time
Onsite
Hybrid

Experience Level

3-5 years

Benefits

Initiative-driven work environment
Work on a media ship with a view of the Spree
Access to office in Charlottenburg
Direct access to live formats and events
Urban Sports Club membership
Permanent employment contract
Fair compensation
30 days of vacation per year

About the Company

The Pioneer is a news portal launched in May 2020 by Media Pioneer Publishing AG, serving as a platform for all its journalistic publications.
Awarded "Startup of the Year" (European Publishing Awards 2020), it is considered one of Europe's most exciting media projects.
Its "The Pioneer Briefing" reaches up to 1 million people daily as a newsletter and podcast, recognized as "Germany's Morning Briefing No. 1".
Hosts include Gabor Steingart, Sigmar Gabriel, Juli Zeh, Chelsea Spieker, and Alev Dogan, with more formats planned.
The company operates the world's first media ship, The Pioneer One, as a newsroom, production site, and stage for live journalism.
The Pioneer's mission is independence, with its political and economic journalism being 100% ad-free.