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About the Role

This role is responsible for driving product marketing strategies for the wholesale and institutional segment in Japan to achieve business growth. It is part of the Asset Management Marketing & Client Experience team and supports Wholesale and Institutional Marketing, while also working across the spectrum of propositions and products in the HSBC Asset Management business.

Responsibilities

Undertake planning, development and management of all product marketing strategies aimed at driving fund inflow from new and existing clients in Japan.
Work closely with the wholesale and institutional sales team to understand and fulfil needs of the investment trust institutional investor, distributor and individual investor audiences, and deliver marketing content, materials and activities to meet client needs.
Develop and deliver online and offline client communications in a highly regulated environment through innovative thinking.
Support campaigns utilising traditional media, social and digital media, website, events, partnerships, collaterals, etc. to raise the profile of HSBC AM amongst retail clients.
Keep a strong understanding of the market by tracking and analysing competitors’ activities as well as industry trends to enrich HSBC AM’s product marketing proposition.
Establish collaborative relationships with internal stakeholders including Investment, Compliance, Global and Regional Product Marketing, Marketing Delivery, and Product Development to ensure smooth and timely delivery of marketing content and materials.
Partner with Client Reporting team in provision of commentary for different types of regular and ad-hoc reports.
Manage external vendors such as creative agencies and production houses.
Ensure Global Standards, core processes and procedures are followed and monitored, and global and local compliance and audit requirements are fully met.
Manage processes to ensure marketing activities are delivered accurately and timely.

Requirements

University graduate.
At least 5 years’ marketing experience in a financial institution, preferably an asset management company with strong presence in the retail investment trust market.
Credible experience delivering product marketing materials and content.
Strong understanding of the local regulations, client profiles and competitive landscape.
In-depth knowledge of financial terminology and understanding of asset management concepts and industry.
Excellent communication skills.
Native-level Japanese language proficiency and business-level English language proficiency.
Good interpersonal skills.
Ability to work with teams of different backgrounds.
Strong project management skills - deadline and detailed-oriented.
Excellent PowerPoint, Excel and Word skills.
Experience in digital communications such as website, electronic direct mails is a plus.

Skills

Product marketing strategies
Marketing content and materials development
Online and offline client communications
Campaign support (traditional, social, digital media, events, partnerships, collaterals)
Market analysis (competitors, industry trends)
Stakeholder management
Vendor management
Compliance and audit requirements
Project management
PowerPoint
Excel
Word
Digital communications (website, electronic direct mails)

Location

Tokyo

Work Type

Full-time

Experience Level

At least 5 years

Education Level

University graduate

About the Company

HSBC Asset Management is a global asset manager.