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About the Role

Victor is seeking a strategic, execution-oriented Product Marketing Lead to define how our solutions are positioned, messaged, and brought to market. This role will partner closely with product, sales, and business leadership to translate complex capabilities into compelling, client-centric narratives that drive awareness, lead generation, and revenue growth.

Responsibilities

Develop clear, differentiated positioning and messaging frameworks for products, solutions and platforms.
Ensure consistent messaging across all channels and touchpoints.
Lead go-to-market strategy for new products, enhancements and features, partnering closely with the business and sales.
Define target segments, buyer personas, and customer profiles.
Develop launch playbooks that align cross-functional stakeholders around shared goals and timelines.
Create and maintain library of high-impact education and sales tools, including thought-leadership, one-pagers, case studies, product guides, etc.
Equip the business and sales with targeted value propositions and competitive messaging.
Partner with sales to develop regional-specific targeted campaigns.
Monitor the competitive landscape and synthesize insights into actionable strategy.
Analyze marketing results and customer impact to inform positioning and roadmap priorities.
Track market trends and broker/insured behavior to identify new marketing opportunities.
Partner with marketing content team members and carrier partners to develop thought-leadership and educational materials.
Partner with publications and associations to develop thought-leadership and campaigns to support business strategy.
Contribute to thought leadership initiatives that elevate brand credibility, subject matter expertise and authority in the market.
Operate with a global mindset, ensuring all impacted regions and markets are considered when developing content, campaigns, and go-to-market strategies.
Collaborate with the business, sales, operations, and leadership on strategy and priorities.
Service as marketing stakeholder with leadership.
Operate with a data-driven mindset, setting clear KPIs and measuring the impact of marketing efforts.
Approach business goals with curiosity and creativity, remaining open to new ideas, outside perspectives, and adapting strategies with confidence when results demand it.
Lead the planning and executive for client-facing events.
Partner with sales and the businesses on industry conference participation.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Significant experience in product marketing, go-to-market strategy, integrated marketing, or a related discipline.
Proven ability to develop product positioning, messaging, and sales enablement materials that drive business results.
Experience partnering cross-functionally with sales, product, operations, and senior leadership.
Strong analytical skills with the ability to translate market and performance data into actionable marketing strategy.
Excellent written, verbal, and presentation skills.
Demonstrated ability to manage multiple priorities in a fast-paced, matrixed environment.

Skills

Product marketing
Go-to-market strategy
Integrated marketing
Positioning
Messaging
Sales enablement
Thought leadership
Global mindset
Data-driven approach
Analytical skills
Content development
Event management

Location

US
Canada
UK
Netherlands
Germany
Italy
Australia

Work Type

Hybrid

Experience Level

Lead

Education Level

Bachelor’s degree

Salary/Compensations

$91,000 to $182,000

Benefits

Professional development opportunities
Interesting work
Supportive leaders
Vibrant and inclusive culture
Talented colleagues
New solutions creation
Impact on colleagues, clients and communities
Range of career opportunities
Benefits and rewards to enhance well-being
Connected culture
Work environment where colleagues can grow and succeed
Voice is heard
Skills are sharpened
Ambitions nurtured
Diversity in thought and background
Health and welfare benefits
Tuition assistance
401K savings and other retirement programs
Employee assistance programs

About the Company

Victor is one of the world’s largest managing general underwriters with locations in the US, Canada, UK, Netherlands, Germany, Italy, and Australia.
It handles more than $4 billion USD in premium on behalf of numerous insurance carriers, through a large network of more than 20,000 active insurance agents and brokers.
With deep, specialized underwriting expertise, the company delivers a wide range of insurance solutions – from specialty property and casualty and professional liability insurance to group and retiree benefits.
Victor is committed to building on 65-plus years of experience to develop products and services that address the complex needs of its customers.
Victor US is the flagship business of Victor, operating under the legal name, Victor Insurance Managers LLC.
It is a leading managing general agent in the US with a rich history in specialty insurance and offering a unique range of products and programs distributed through independent brokers and agents.
The company is committed to making insurance easier for brokers, agents and their clients through specialized underwriting expertise, personalized customer service and a responsive, technology-oriented business approach.
Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries.
With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective.

Equal Opportunity

Marsh is committed to embracing a diverse, inclusive and flexible work environment.
We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law.
If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@marsh.com.
Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office.
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week.
Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.