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About the Role
This role manages hip or knee products by preparing and executing marketing plans for product launches and promotions within the designated territory. It involves delivering marketing messages to customers and the sales force, conducting market research, generating product requirements, developing marketing materials, planning promotional activities, monitoring trends, and improving market intelligence. The position requires maintaining customer contact to follow up on promotion efforts and cooperating closely with direct and indirect channels.
Responsibilities
- Prepare marketing plans for specified aspects/components of Stryker products, focusing on appropriate target audiences.
- Obtain market intelligence on local product development and competitor activities.
- Ensure field staff receive appropriate training to achieve effective delivery of key selling messages.
- Establish relationship with the US/APAC Marketing Department and prepare reports on request and forward any territory information regarding Stryker products in the most appropriate way.
- Organize & perform workshops, deliver presentations and demonstrations.
- Contribute to the identification of KOLs and lead communication with them.
- Support the sales force by attending demonstrations and KOL visits.
- Supporting sales team to improve technical knowledge about the product.
- Budgetary management for all marketing activities initiated.
- Continuous development of relevant skills and knowledge.
- Cooperate closely with Logistics department for quarterly safety stock review.
- Support development and implementation of the company quality system.
- Lead the team efficiently to optimize outcomes consistent with the code of conduct.
- Closely work with RA/QA officers for registration documentations.
Requirements
- Bachelor's degree or equivalent qualification.
- Excellent verbal and written communication skills in Japanese.
- Willingness and commitment to continuously learn and develop English proficiency, product knowledge, understanding of healthcare systems, and market trends.
- Demonstrated track record of driving sales growth and market penetration.
- Business-level English proficiency (for external candidates).
- Minimum of 3 years of experience in product management or marketing roles within the Medical Device industry (for external candidates).
Skills
- Product management
- Marketing
- Market research
- Marketing plans
- Product launches
- Promotions
- Market intelligence
- Customer relations
- Sales support
- Training
- Reporting
- Presentations
- Demonstrations
- Budget management
- Quality systems
- Team leadership
- Registration documentation
Location
- Hybrid
- Onsite
Work Type
- Hybrid
- Onsite
Experience Level
- Minimum of 3 years of experience in product management or marketing roles within Medical Device industry
Education Level
- Bachelor's degree or equivalent qualification