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About the Role

SiriusXM is seeking a strategic, creative, and data-driven Associate Director, Content Marketing to lead multi-channel content marketing campaigns that drive subscriber acquisition, listener engagement, and brand affinity. This role will oversee content marketing across paid, owned, and earned media for SiriusXM and Pandora, ensuring content shines across all consumer touchpoints.

Responsibilities

Develop and lead content marketing strategies across SiriusXM and Pandora, programming categories, tentpole campaigns, talent partnerships, cultural moments and audience-growth initiatives.
Create integrated content plans that support brand awareness, listener engagement, subscriber acquisition, retention, win-back, and cross-platform discovery.
Translate programming priorities into marketable stories, campaign themes, editorial packages, social-first concepts, landing page content, video franchises, short-form copy, and partner-ready messaging.
Own and manage a cross-channel content calendar that aligns marketing, programming, social, PR, CRM, product, and partnership priorities.
Lead the content strategy for major campaigns tied to SiriusXM and Pandora programming, exclusive channels, artist moments, sports seasons, comedy specials, talk programming, live events, podcasts, and seasonal initiatives.
Partner with Creative and Brand teams to develop campaign concepts, copy platforms, video/storytelling ideas, and audience-specific content assets.
Collaborate with Growth, Lifecycle, and CRM teams to create content that moves listeners from discovery to trial, conversion, engagement, renewal, and advocacy.
Support partnership marketing efforts by developing content packages and co-marketing narratives for talent, media partners, advertisers, automotive partners, device partners, and distribution platforms.
Use audience research, behavioral data, search trends, social listening, content performance, and campaign analytics to inform content strategy and optimization.
Define KPIs for content marketing initiatives, including engagement, reach, conversion, retention, content consumption, click-through rate, subscriber impact, and campaign lift.
Lead regular performance reporting, turning insights into clear recommendations for future creative, channel strategy, programming support, and audience targeting.
Serve as a senior content marketing partner to Programming, Product, Brand, Growth, Social, PR, Partnerships, CRM, Sales Marketing, and Analytics teams.
Lead cross-functional planning sessions to align campaign goals, audience priorities, messaging, asset needs, timelines, and distribution strategies.
Manage stakeholders through complex campaign development, balancing creative ambition, business objectives, legal requirements, talent approvals, and production timelines.
Partner with internal and external creative resources, agencies, freelancers, producers, writers, designers, editors, and video teams as needed.
Build, mentor, and manage a high-performing content marketing team, fostering a culture of creativity, accountability, collaboration, and measurable impact.
Create scalable processes for intake, prioritization, editorial planning, content development, approvals, asset delivery, reporting, and post-campaign learning.
Manage budgets, agency scopes, freelance resources, production timelines, and content operations with discipline and transparency.
Stay ahead of trends in audio, streaming, music, podcasts, sports media, creator marketing, entertainment marketing, short-form video and audience development.

Requirements

Typically has 8+ years of experience within a content marketing and/or digital marketing function, preferably within digital, Mobile and/or email channel.
5+ years of leadership experience managing teams.
Must have legal right to work in the U.S.

Skills

Leadership Skills: People manager with experience leading teams, clear vision and strategy, effective communication of department goals, motivation and support of team members, putting people first, listening, inspiring and coaching.
Entrepreneurial: Self-starter with ability to run initiatives end-to-end with full ownership and autonomy, comfortable with details and strategic pivots.
Results-Oriented: Drives outcomes with a demonstrated track record for improving business performance, focused approach towards action and rapid testing, extracts learnings from wins and losses.
Analytical & Intensely Curious: Strong aptitude for data and reporting, familiar with Tableau or similar BI platforms (Adobe reporting, Google Analytics), constantly analyzing data, building a roadmap of hypotheses and experiments.
Facilitator: Acutely aware of moving pieces for campaign building, collaborates with other groups for execution.
Creative streak: Keen eye for top performing creative, ability to work with stakeholders and design/copywriting teams to develop best-in-class creative executions.
Strong verbal and written communication skills.
Public speaking skills.
Presentation skills.
Excellent interpersonal skills.
Excellent attention to detail.
Excellent time management skills.
Ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).

Location

U.S.

Work Type

Full-time

Experience Level

8+ years of experience in content marketing/digital marketing
5+ years of leadership experience

Education Level

Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.

Salary/Compensations

$115,000 to $155,000

Benefits

Eligible for discretionary short-term and long-term incentives.

About the Company

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products.
SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts.
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization.
The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers.
SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada.
In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

Equal Opportunity

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.