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About the Role
Horizon Media is seeking a detail-oriented individual to create, implement, track, analyze, and optimize Paid Search campaigns. This role involves developing bidding strategies, managing keywords, generating performance reports, and supporting forecasting and new business opportunities.
Responsibilities
- Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms.
- Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
- Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
- Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
- Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.
- Provide consistent and effective support to Manager level and above on forecasting and new business opportunities.
Requirements
- A dot connector, able to marry strategic thought and tactical objectives.
- Eager to advance problem solving skills, with the ability to be solutions oriented.
- A self-starter, takes initiative.
- A strong writer and communicator.
- Able to actively seek out and implement feedback.
- A hyper detailed oriented individual.
- An independent worker with strong time management and organization skills.
- A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment.
- A strong team player, willing to roll up your sleeves.
- A business mature individual who exudes professionalism and respect.
- Committed to the success of your team.
- Eager to guide and manage team members, will lead by example.
- A supporter of and advocate for diversity, equity and inclusion.
Skills
- Paid Search campaigns
- Google AdWords
- Yahoo!
- Bing
- DS3
- Marin
- Kenshoo
- InsideVault
- Bidding strategies
- Keyword management
- Performance reports
- Excel skills
- Analytical skills
- Interpersonal skills
- Verbal communication skills
- Organizational skills
Location
- New York City
- Los Angeles
- Toronto
Work Type
- Hybrid
Experience Level
- 1.5+ years’ directly related Search Engine Marketing experience
Salary/Compensations
- $66,300.00 - $85,000.00
Benefits
- Discretionary bonus
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company paid holidays
- Unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
About the Company
- Horizon Media, founded in 1989, is recognized as one of the most innovative marketing and advertising firms.
- Headquartered in New York City, with offices in Los Angeles and Toronto.
- A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.
- Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists.
- Horizon strives for an environment where employees feel welcomed, safe and empowered.
- Horizon values authentic voices and unique perspectives to create a rewarding culture and experience.
- Horizon's recipe for success includes hiring talented people, challenging them, and giving them every opportunity to grow.
Equal Opportunity
- Horizon Media is proud to be an equal opportunity workplace.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.