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About the Role

This position plans and disseminates consistent brand stories across all brand touchpoints, including brand campaigns, social media, websites, and internal communications. You will collaborate with diverse internal and external stakeholders to promote understanding and engagement with the brand through planning, producing, and disseminating content that resonates with the target audience. Combining creative thinking with a strategic perspective, you will contribute to enhancing brand value and business growth as a core member of brand communication. This role also offers opportunities for professional growth by leading Integrated Brand Communication initiatives while leveraging expertise in writing, editing, and content marketing.

Responsibilities

Plan and develop brand stories and messaging based on brand strategy and business priorities, utilizing expertise in writing, editing, and content marketing.
Design storytelling using customer insights and market trends.
Manage and strengthen the AXA brand's tone of voice and brand personality.
Plan and propose creative concepts that continuously convey brand value.
Plan, produce, and deploy content across multiple channels, including social media, web, advertising, and internal communications.
Develop channel strategies and communication plans based on brand and marketing objectives.
Design optimal content formats and messaging for each channel.
Continuously improve content by analyzing performance and audience response.
Identify and propose new communication methods and channel utilization opportunities.
Promote cross-functional collaboration with marketing, PR, digital, creative, and business departments.
Promote the consistent execution of brand strategy through collaboration with global and local teams.
Promote internal brand penetration, engagement, and brand advocacy.

Requirements

Over 5 years of practical experience in brand communication, content marketing, PR, advertising, or digital marketing.
High communication and writing skills in Japanese.
Experience in planning, producing, and managing brand stories and content.
Experience in communication initiatives across multiple channels (web, social media, advertising, internal communications, etc.).
Experience in promoting projects through collaboration with diverse stakeholders.
Global company work experience is a plus.
Experience in the financial or insurance industry is a plus.
Business-level English skills are a plus.

Skills

Strategic Storytelling
Creativity & Innovation
Influencing & Stakeholder Management
Cross-functional Collaboration
Customer First Approach
Execution Excellence & Project Management

Location

Shirokanedai Headquarters (relocation to company-determined locations may be ordered)

Work Type

Full-time
Flex-time available

Experience Level

5+ years

Salary/Compensations

Commensurate with current annual salary, abilities, and experience, according to company regulations.

About the Company

AXA Life Insurance was established in 1994 as a member company of AXA. Leveraging AXA's global knowledge and experience, we serve 3.15 million customers with 5.71 million contracts. Since the founding of AXA Life Japan in 1934, we have built partnerships with 511 Chambers of Commerce and Industry, private companies, and government agencies nationwide, offering a wide range of products including death benefits, medical and cancer coverage, pensions, and asset formation, as well as advice on corporate welfare and Life Management®.